{"id":3190,"date":"2020-05-08T12:43:20","date_gmt":"2020-05-08T10:43:20","guid":{"rendered":"https:\/\/startupxplore.com\/en\/blog\/?p=3190"},"modified":"2020-05-11T11:13:06","modified_gmt":"2020-05-11T09:13:06","slug":"5-actionable-tips-for-the-success-of-omnichannel-marketing","status":"publish","type":"post","link":"https:\/\/startupxplore.com\/en\/blog\/5-actionable-tips-for-the-success-of-omnichannel-marketing\/","title":{"rendered":"5 Actionable Tips for the Success of Omnichannel Marketing"},"content":{"rendered":"\n<p>Have you been\nkeeping tabs on the marketing world? If so, you must have come across at least\none mention of \u2018omnichannel marketing\u2019. After all, companies with <a href=\"https:\/\/v12data.com\/blog\/25-amazing-omnichannel-statistics-every-marketer-should-know\/\">omnichannel strategies retain an average of 89%\ncustomers<\/a>. But, what does it mean?<\/p>\n\n\n\n<p>Omnichannel\nmarketing refers to promotional efforts that are carried out on multiple\nchannels. Previously, consumers were typically restricted to seeing brands\nbeing advertised on newspapers, TV &amp; radio ads and brick-and-more-stores.\nToday, consumers can engage with their choice of brands on mobile applications,\nsocial media, physical stores, catalogs and so on. This is omnichannel\nmarketing.<\/p>\n\n\n\n<p>The definition\nof omnichannel marketing must have got you thinking if multichannel and\nomnichannel marketing is the same. The short answer is no. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Multichannel V\/s Omnichannel marketing<\/strong><\/h2>\n\n\n\n<p>As their names\nsuggest, both involve multiple channels. The difference lies in the\nrelationships between these different channels. Read on to get a clear idea of <a href=\"https:\/\/www.omnisend.com\/blog\/omnichannel-vs-multichannel\">omnichannel vs multichannel<\/a>. <\/p>\n\n\n\n<ul><li><strong>Multichannel marketing <\/strong>\u2013 Marketers are trying their best to reach as\nmany consumers as possible on various touchpoints and platforms. Everything\nfrom search ads to social media to in-person demos, they make an \u2018all in\u2019\nattempt to grow the reach of their brand or product. <\/li><li><strong>Omnichannel marketing<\/strong> \u2013 This is a strategy that combines different\nchannels in an interconnected way to encourage them towards a purchase.\nCustomer\u2019s journey is the topmost priority, and how one touchpoint takes the\nconsumer to the next one until the purchase is complete and even beyond. <\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>So, why should you invest in omnichannel\nmarketing?<\/strong><\/h2>\n\n\n\n<ul><li>Today, consumers use an average of 6 touchpoints with 50% of customers\nusing at least 4 of them regularly. <\/li><li>64% of consumers expect real-time assistance, irrespective of the channel\/platform\nthey are using. <\/li><li>89% of customers feel frustrated if they have to repeat their issues to\nmultiple representatives on different channels. <\/li><li>90% of consumers expect consistent interactions across platforms. <\/li><\/ul>\n\n\n\n<p>For more\nstatistics on the efficacy of omnichannel marketing, click <a href=\"https:\/\/v12data.com\/blog\/25-amazing-omnichannel-statistics-every-marketer-should-know\/\">here<\/a>. <\/p>\n\n\n\n<p>Now that you\nknow the meaning and why omnichannel marketing is crucial, here are <strong>5\nhelpful tips<\/strong> for elevating the success of your omnichannel marketing\nstrategy. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Make use of the behaviors and data of customers<\/strong><\/h3>\n\n\n\n<p>How are\nconsumers choosing to connect with your brand? Are they having a consistent\nexperience in vital areas like, troubleshooting, product discovery and customer\nservice? What is the consumer\u2019s path across channels in specific use cases? <\/p>\n\n\n\n<p>For this, you\nneed to get hold of adequate customer data across both offline and online\ntouchpoints. You can receive customer insights from:<\/p>\n\n\n\n<ul><li>Home address<\/li><li>Email address<\/li><li>Online cookies<\/li><li>IP address<\/li><li>Landline phone number and mobile phone number<\/li><li>Websites<\/li><li>Landing pages<\/li><li>Search engines<\/li><li>TV and radio<\/li><li>Call centers<\/li><li>Print media<\/li><li>Outdoor surveys<\/li><\/ul>\n\n\n\n<p>You can get the\ndesired results after you have collected and analyzed customer data. The core\nof omnichannel marketing is data and you need to pull it from all available\nsources. Incorporate your findings into your marketing strategy and provide a\nseamless, integrated experience to your customers. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Identify the preferred channels of your target audience<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"941\" height=\"376\" src=\"https:\/\/startupxplore.com\/en\/blog\/wp-content\/uploads\/2020\/05\/rrss.png\" alt=\"\" class=\"wp-image-3192\"\/><\/figure>\n\n\n\n<p>You can easily\nidentify the channels preferred by your customers after you have analyzed their\nbehaviors and data. Additionally, you will also know how your customers are\nusing relevant channels and how much time they spend on each channel. <\/p>\n\n\n\n<p>For instance, is\na large number of your targeted audience active on Instagram? Or are they\ntalking about you on Facebook? Having such information will be invaluable when\ncrafting your omnichannel marketing plan. <\/p>\n\n\n\n<p>Simply put, you will engage with your target audience on those platforms where they are active. Even though it might be tempting to be present on all channels and in an equal capacity, it doesn\u2019t make sense to spend money on platforms where your customers are not active. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Optimize content for each channel<\/strong><\/h3>\n\n\n\n<p>Just like any\nother marketing strategy, content is the lifeblood of omnichannel marketing.\nBut, you cannot use the same type of content on every channel because different\nchannels require different content. <\/p>\n\n\n\n<p>For instance,\nvideos receive a lot of engagement on Facebook compared to other kinds of\nposts. On the other hand, Pinterest favors infographics and Instagram prefers\nphotos. Twitter prefers GIFs, blogs and news. <\/p>\n\n\n\n<p>Also, make sure that you use responsive design so that your website and content easily adapts to different screen sizes like, tablet, computer and smartphone. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Capitalize on new channels and technologies<\/strong><\/h3>\n\n\n\n<p>Technology\nevolves quickly. Omnichannel marketers should keep up with the latest\ntechnologies to take advantage of brand new opportunities, reach their audience\nand stay ahead of the competition. <\/p>\n\n\n\n<p>Among the\nlatest technologies, here are a few that you can consider using:<\/p>\n\n\n\n<ul><li><strong>Marketing automation<\/strong> \u2013 this will save you a lot of time\nwhile helping you reach more customers with the same resources. <\/li><li><strong>In-store technology<\/strong> \u2013 by making use of this, you can\nconnect your digital marketing campaigns with your brick-and-mortar stores. <\/li><li><strong>AR and VR<\/strong> \u2013 augmented reality and virtual\nreality provide new and innovative ways to connect and interact with customers.\n<a href=\"https:\/\/www.trackmind.com\/sephora-augmented-reality-artificial-intelligence-future-beauty-industry\/\">Sephora<\/a>, for instance, makes use of facial\nrecognition technology and augmented reality to let customers try products on\nits website and mobile app. <\/li><\/ul>\n\n\n\n<p>Omnichannel marketers also have to keep an eye on new social media features and updates. For example, Facebook had launched its Marketplace feature in 2016 that allowed businesses to sell directly to their customers. Today, 800 million people use this feature to buy, sell or discover items.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"> 5.<strong>Focus on having a unified brand presence<\/strong><\/h3>\n\n\n\n<p>Thanks to the\navailability of so many different online, offline and social media channels, there\nis nothing called a typical customer journey. You will notice that your\npotential consumers are checking you out on multiple channels. With the help of\nomnichannel marketing, you can address the need of your prospects and offer\nthem a unified brand experience across all the channels. <\/p>\n\n\n\n<p>It is important\nto make sure that your brand presence is unified because familiarity builds\ntrust. You wouldn\u2019t want your customers to get confused with the brand image or\nmessage that you\u2019re trying to convey. By providing them with the same brand\nexperience, you will be ensuring that they make a seamless transition from one\nchannel to the other. <\/p>\n\n\n\n<p>So, make sure\nthat the formats of your content correspond to a single corporate design \u2013 be\nit graphics, images or text. <\/p>\n\n\n\n<p>To conclude, do\nnot be afraid to make your brand omnipresent. Just make sure to invest\nsignificant time and resource in doing research about customer intent and\nbehavior. Find out which channels they\u2019re most comfortable with and maintain a\nuniform brand image to avoid confusion. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you been keeping tabs on the marketing world? If so, you must have come across at least one mention of \u2018omnichannel marketing\u2019. After all, companies with omnichannel strategies retain an average of 89% customers. But, what does it mean? Omnichannel marketing refers to promotional efforts that are carried out on multiple channels. Previously, consumers [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":3191,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52],"tags":[184,185,186],"_links":{"self":[{"href":"https:\/\/startupxplore.com\/en\/blog\/wp-json\/wp\/v2\/posts\/3190"}],"collection":[{"href":"https:\/\/startupxplore.com\/en\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/startupxplore.com\/en\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/startupxplore.com\/en\/blog\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/startupxplore.com\/en\/blog\/wp-json\/wp\/v2\/comments?post=3190"}],"version-history":[{"count":3,"href":"https:\/\/startupxplore.com\/en\/blog\/wp-json\/wp\/v2\/posts\/3190\/revisions"}],"predecessor-version":[{"id":3197,"href":"https:\/\/startupxplore.com\/en\/blog\/wp-json\/wp\/v2\/posts\/3190\/revisions\/3197"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/startupxplore.com\/en\/blog\/wp-json\/wp\/v2\/media\/3191"}],"wp:attachment":[{"href":"https:\/\/startupxplore.com\/en\/blog\/wp-json\/wp\/v2\/media?parent=3190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/startupxplore.com\/en\/blog\/wp-json\/wp\/v2\/categories?post=3190"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/startupxplore.com\/en\/blog\/wp-json\/wp\/v2\/tags?post=3190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}