{"id":3387,"date":"2021-03-09T19:07:36","date_gmt":"2021-03-09T18:07:36","guid":{"rendered":"https:\/\/startupxplore.com\/en\/blog\/?p=3387"},"modified":"2021-03-10T13:22:24","modified_gmt":"2021-03-10T12:22:24","slug":"how-do-modern-startups-run-their-physical-stores","status":"publish","type":"post","link":"https:\/\/startupxplore.com\/en\/blog\/how-do-modern-startups-run-their-physical-stores\/","title":{"rendered":"How do Modern Startups Run Their Physical Stores"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">E-commerce is a competitive space where it is hard to establish a brand name. Moreover, established companies with ample resources generally outperform the startups who are new to the ecosystem. Moreover, most of us tend to associate startups with online businesses; however, many of them are now pivoting back to brick and mortar spaces.<br><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/yrP8FCKMq3WhlXC1uHa3bXWawI8ZsSjg2f2uRAbGWpwJm0sm_tVXtTQFVvYYzTS7WSqt5_Z70yLohSmIyLI1BLNIcXI-iFDa9C-Yo6F46joOPvdIExzbMmNCcQyLTa46JPIeFdkt\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Benefits Of Having A Physical Store<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The number of companies joining the online business every year is so high that it is hard to get noticed by your potential customers. Professionals at <a href=\"https:\/\/thegoodtill.com\/\">Goodtill POS Solutions<\/a> have estimated that nearly 71% of businesses have failed in the last ten years due to online competition. That is what has led the modern startups to reconsider their business model, and a physical store side by side an online store becomes a viable option.&nbsp;<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A physical store brings along a spate of benefits for the startups. Some of these benefits include:<br><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>The sensory experience for customers at a physical store is formidable, and no website can compete with that. Lighting, music, people, fragrance, and touch all add up to make a wonderful shopping experience.&nbsp;<\/li><li>With physical stores, immediate results can be observed. Unlike an online store that requires great marketing efforts, <a href=\"https:\/\/www.entrepreneur.com\/article\/337106\">physical stores<\/a> are there for everybody to see, and people are most likely to walk in if you are selling what they are looking for.&nbsp;<\/li><li>Certain products cannot be sold online, at least not yet. We can note the example of huge products such as washing machines and cars.&nbsp;<\/li><li>If you open a shop at a location, you will have a hard to develop control with an online presence. The control can take the form of communication with your customer, promotion of your USP, and sales techniques, etc.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">POS Techniques Startups Are Using<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Due to the above-given reasons that modern startups are taking to a hybrid method of making sales. With a hybrid approach, a company can build and strengthen both its online and offline presence.&nbsp; As far as physical shops are concerned, startups follow a series of techniques to run their offline stores effectively. Here are some:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Leverage Technology<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Companies are using technologies that make the task of running a physical store easier. POS services such as Shopify, Square, Dor, and Zendesk help startups automate the operational processes that are particularly time-consuming.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Enhance The Customer Experience<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">One thing that is not very easy to do in online stores is to give a personal touch to a customer\u2019s experience. However, startups are employing strategies that can impact the <a href=\"https:\/\/erply.com\/how-to-use-your-pos-to-improve-your-customer-experience\/\">customer&#8217;s experience<\/a> wonderfully. Startups are increasing their sales with the help of offline benefits in the form of complimentary samples, on-the-spot customization, engaging atmosphere, and same-day delivery, etc.<br><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/KDAf-SeOBVNhQYLXET0sEve08fxhIkc66agKivZC22whhV9Ku7dW2ET_da_cgP6ikjJ9Mff8mDH_ryb2rQ1Gz3hD9EqoV04vRWTLMHGqpsMZJoNk9L6T22q9EJJYKy9aGFVRc_lC\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Stand With The Established Businesses<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">One of the most effective ways that startups are using to prove their goodness is to have a store next to established brands. When customers see a new store beside the well-known brands, they develop a sense of trust that works in favor of the new company. Over the years, the number of new businesses making it to big malls and popular shopping places has increased.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In today\u2019s biz-world characterized by unpredictability and competition, a good physical presence can influence your potential customers like nothing else. It helps people remember you as a company and is also effective in making a long-lasting impact. Technology, relevant marketing tools, and a good approach to customer management are methods that startups use to set themselves apart.&nbsp;<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>E-commerce is a competitive space where it is hard to establish a brand name. Moreover, established companies with ample resources generally outperform the startups who are new to the ecosystem. Moreover, most of us tend to associate startups with online businesses; however, many of them are now pivoting back to brick and mortar spaces. Benefits [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":3388,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52],"tags":[210,117],"class_list":["post-3387","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to-guides-startups-investors","tag-physical-stores","tag-startup"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How do Modern Startups Run Their Physical Stores | Startupxplore Blog<\/title>\n<meta name=\"description\" content=\"E-commerce is a competitive space where it is hard to establish a brand name. 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