{"id":740,"date":"2014-08-07T10:48:16","date_gmt":"2014-08-07T08:48:16","guid":{"rendered":"https:\/\/startupxplore.com\/en\/blog\/?p=740"},"modified":"2014-10-06T14:50:46","modified_gmt":"2014-10-06T12:50:46","slug":"ways-to-keep-app-user-activity-during-holiday-season","status":"publish","type":"post","link":"https:\/\/startupxplore.com\/en\/blog\/ways-to-keep-app-user-activity-during-holiday-season\/","title":{"rendered":"7 amazing ways to keep your app users active during holiday season"},"content":{"rendered":"<p>Have you heard a cry &#8230; a sharp cry from the other side of the desk? Take off your headphones. Listen again.\u00a0Have you heard a cry &#8230; a sharp cry from the other side of the desk?<\/p>\n<p>Take off your headphones, and look at Intercom or Mixpanel.<\/p>\n<h3 style=\"text-align: left;\">Where the f*:-O is everybody?<\/h3>\n<p><a href=\"https:\/\/startupxplore.com\/en\/blog\/wp-content\/uploads\/2014\/08\/whereiseverybody.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-741\" src=\"https:\/\/startupxplore.com\/en\/blog\/wp-content\/uploads\/2014\/08\/whereiseverybody.gif\" alt=\"whereiseverybody\" width=\"381\" height=\"201\" \/><\/a>I tell you where the f*:-O\u00a0is everybody. It&#8217;s summer, you moronic entrepreneur.<\/p>\n<p>Unless your startup product is related to accomodation, trips, ice creams, sex, gintonic, Secret, snorkel, siestas, swimming pools, mountains, did I already say sex?, tours, car and bike rentals, clubbing, trekking, bungee-jumping, mobile gaming, gastronomy, sex, Secret, gintonic, sex&#8230;your ratio of slipping away users will probably boost during the month that shouldn&#8217;t be just there, August. And in some countries, August starts in July.<\/p>\n<p>No more fears, <strong>explorers<\/strong>. We are kindly sharing with you an <strong>unmissable list of tips to keep\u00a0your user on board and thinking of you<\/strong>, while they&#8217;re on vacation (and let me tell\u00a0you again: while you are not).<\/p>\n<h2>7 tactics to keep your app users thinking of you and your product during holiday season<\/h2>\n<p>I&#8217;ll take for granted that you&#8217;ve segmented your users. You know their likes and hobbies, you even know where they connect from. Apply your segmentation accordingly:<\/p>\n<h3>1. Be disruptive.<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/startupgif.com\/sites\/startupgif.com\/files\/Iciwg.gif\" alt=\"\" width=\"449\" height=\"242\" \/><br \/>\nPro-tip: Yes. Disruption\u00a0never fails. Especially during their summer traffic operation.<\/p>\n<h3>2. Refresh their memories.<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/startupgif.com\/sites\/startupgif.com\/files\/8kaq0.gif\" alt=\"\" width=\"400\" height=\"200\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Pro-tip: Just be careful and don&#8217;t refresh the bugs too.<\/p>\n<h3>3. Perfect time of the year to implement the new UX interface.<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/startupgif.com\/sites\/startupgif.com\/files\/8eDN1Ck.gif\" alt=\"\" width=\"399\" height=\"222\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Pro-tip: Just make sure you implement the new interface on their departure flight cockpit, not on the return&#8217;s one.<\/p>\n<h3>4. Shake up their curiosity.<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/startupgif.com\/sites\/startupgif.com\/files\/4083_4a52.gif\" alt=\"\" width=\"350\" height=\"197\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Pro-tip: Remember to collect their reactions right there. Fresh opinions, direct from your users.<\/p>\n<h3>5. Say hi, stay connected with them. A\u00a0fly-out reminder never fails.<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/media.tumblr.com\/2ba977a3af9f7c77467fde4e953e0c8c\/tumblr_inline_msw21euTTX1qz4rgp.gif\" alt=\"\" width=\"306\" height=\"156\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Pro-tip: Check your intercom, mixpanel or the user onboarding and metrics app of your choice. Find the in-app messenger feature and enjoy. Just remember to say hi and give tender loving care to your users. Something like popping out a &#8220;hi, we hope you&#8217;re enjoying vacation&#8221; and the like will do the rest.<\/p>\n<h3>\u00a06. Engage with your user. Time to let them feel your passion about their needs.<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/startupgif.com\/sites\/startupgif.com\/files\/boating-fail.gif\" alt=\"\" width=\"500\" height=\"220\" \/><\/p>\n<p>Pro-tip: Paraphrasing Jobs, make a dent in their lives. Just keep them on board.<\/p>\n<h3>\u00a07. If everything fails, just target your user directly.<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/startupgif.com\/sites\/startupgif.com\/files\/Pdv0qIZ.gif\" alt=\"\" width=\"394\" height=\"226\" \/><\/p>\n<p>Pro-tip: avoid traffic lights and other traffic signals and posts.<\/p>\n<hr \/>\n<h4>Help us spread these tactics to help startups around the world.<\/h4>\n<h4>Do you know more tips to keep users activity during holiday season? Please share with the rest of explorers!<\/h4>\n","protected":false},"excerpt":{"rendered":"<p>Have you heard a cry &#8230; a sharp cry from the other side of the desk? Take off your headphones. Listen again.\u00a0Have you heard a cry &#8230; a sharp cry from the other side of the desk? Take off your headphones, and look at Intercom or Mixpanel. Where the f*:-O is everybody? I tell you [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":1217,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53],"tags":[58,55],"class_list":["post-740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-about-the-startupxplore-community","tag-fun","tag-startups-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Increase user activity during holiday season - Startup tips<\/title>\n<meta name=\"description\" content=\"Is summer and your app users engagement is reducing? Follow these 7 tips to keep up your user activity during holiday season. Tips for startups!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/startupxplore.com\/en\/blog\/ways-to-keep-app-user-activity-during-holiday-season\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Increase user activity during holiday season - Startup tips\" \/>\n<meta property=\"og:description\" content=\"Summer means tragedy for many apps and startup products that are not related to vacations. Is summer and your app users engagement is reducing? Follow these 7 tips to avoid user abandonment during holiday season. Gifs included. Apply carefully.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/startupxplore.com\/en\/blog\/ways-to-keep-app-user-activity-during-holiday-season\/\" \/>\n<meta property=\"og:site_name\" content=\"Startupxplore Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/startupxplore\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/startupxplore\" \/>\n<meta property=\"article:published_time\" content=\"2014-08-07T08:48:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-10-06T12:50:46+00:00\" \/>\n<meta name=\"author\" content=\"Elena Benito\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elena Benito\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/startupxplore.com\\\/en\\\/blog\\\/ways-to-keep-app-user-activity-during-holiday-season\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/startupxplore.com\\\/en\\\/blog\\\/ways-to-keep-app-user-activity-during-holiday-season\\\/\"},\"author\":{\"name\":\"Elena Benito\",\"@id\":\"https:\\\/\\\/startupxplore.com\\\/en\\\/blog\\\/#\\\/schema\\\/person\\\/ccad635f57ba20299580194b576d2448\"},\"headline\":\"7 amazing ways to keep your app users active during holiday season\",\"datePublished\":\"2014-08-07T08:48:16+00:00\",\"dateModified\":\"2014-10-06T12:50:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/startupxplore.com\\\/en\\\/blog\\\/ways-to-keep-app-user-activity-during-holiday-season\\\/\"},\"wordCount\":448,\"commentCount\":4,\"publisher\":{\"@id\":\"https:\\\/\\\/startupxplore.com\\\/en\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/startupxplore.com\\\/en\\\/blog\\\/ways-to-keep-app-user-activity-during-holiday-season\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/startupxplore.com\\\/en\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/08\\\/keep-active-users-startups-summer-ideas.jpg\",\"keywords\":[\"fun\",\"startups\"],\"articleSection\":[\"Startupxplorers\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/startupxplore.com\\\/en\\\/blog\\\/ways-to-keep-app-user-activity-during-holiday-season\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/startupxplore.com\\\/en\\\/blog\\\/ways-to-keep-app-user-activity-during-holiday-season\\\/\",\"url\":\"https:\\\/\\\/startupxplore.com\\\/en\\\/blog\\\/ways-to-keep-app-user-activity-during-holiday-season\\\/\",\"name\":\"Increase user activity during holiday season - Startup tips\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/startupxplore.com\\\/en\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/startupxplore.com\\\/en\\\/blog\\\/ways-to-keep-app-user-activity-during-holiday-season\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/startupxplore.com\\\/en\\\/blog\\\/ways-to-keep-app-user-activity-during-holiday-season\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/startupxplore.com\\\/en\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/08\\\/keep-active-users-startups-summer-ideas.jpg\",\"datePublished\":\"2014-08-07T08:48:16+00:00\",\"dateModified\":\"2014-10-06T12:50:46+00:00\",\"description\":\"Is summer and your app users engagement is reducing? Follow these 7 tips to keep up your user activity during holiday season. Tips for startups!\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/startupxplore.com\\\/en\\\/blog\\\/ways-to-keep-app-user-activity-during-holiday-season\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/startupxplore.com\\\/en\\\/blog\\\/ways-to-keep-app-user-activity-during-holiday-season\\\/#primaryimage\",\"url\":\"https:\\\/\\\/startupxplore.com\\\/en\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/08\\\/keep-active-users-startups-summer-ideas.jpg\",\"contentUrl\":\"https:\\\/\\\/startupxplore.com\\\/en\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/08\\\/keep-active-users-startups-summer-ideas.jpg\",\"width\":700,\"height\":438,\"caption\":\"keep-active-users-startups-summer-ideas\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/startupxplore.com\\\/en\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/startupxplore.com\\\/en\\\/blog\\\/\",\"name\":\"Startupxplore Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/startupxplore.com\\\/en\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/startupxplore.com\\\/en\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/startupxplore.com\\\/en\\\/blog\\\/#organization\",\"name\":\"Startupxplore\",\"url\":\"https:\\\/\\\/startupxplore.com\\\/en\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/startupxplore.com\\\/en\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/startupxplore.com\\\/en\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/07\\\/startupxplore-blog-startups-inversores.png\",\"contentUrl\":\"https:\\\/\\\/startupxplore.com\\\/en\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/07\\\/startupxplore-blog-startups-inversores.png\",\"width\":436,\"height\":82,\"caption\":\"Startupxplore\"},\"image\":{\"@id\":\"https:\\\/\\\/startupxplore.com\\\/en\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/startupxplore\",\"https:\\\/\\\/x.com\\\/startupxplore\",\"https:\\\/\\\/www.instagram.com\\\/startupxplore\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/startupxplore\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/startupxplore.com\\\/en\\\/blog\\\/#\\\/schema\\\/person\\\/ccad635f57ba20299580194b576d2448\",\"name\":\"Elena Benito\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7d9a640bdbda626e53045c23b3e0d918c16305bedd5fe7842f571ae99b8c2ee9?s=96&d=wp_user_avatar&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7d9a640bdbda626e53045c23b3e0d918c16305bedd5fe7842f571ae99b8c2ee9?s=96&d=wp_user_avatar&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7d9a640bdbda626e53045c23b3e0d918c16305bedd5fe7842f571ae99b8c2ee9?s=96&d=wp_user_avatar&r=g\",\"caption\":\"Elena Benito\"},\"description\":\"Startupxplore CMO. I love beers and mountains. And snorkeling. And customer happiness. And oh, user growth. And ah, analytics. And, yes, great content.\",\"sameAs\":[\"https:\\\/\\\/startupxplore.com\\\/en\\\/person\\\/elena-benito\",\"https:\\\/\\\/www.facebook.com\\\/startupxplore\",\"https:\\\/\\\/x.com\\\/elenabrz\"],\"url\":\"https:\\\/\\\/startupxplore.com\\\/en\\\/blog\\\/author\\\/elena\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Increase user activity during holiday season - Startup tips","description":"Is summer and your app users engagement is reducing? Follow these 7 tips to keep up your user activity during holiday season. Tips for startups!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/startupxplore.com\/en\/blog\/ways-to-keep-app-user-activity-during-holiday-season\/","og_locale":"en_US","og_type":"article","og_title":"Increase user activity during holiday season - Startup tips","og_description":"Summer means tragedy for many apps and startup products that are not related to vacations. Is summer and your app users engagement is reducing? Follow these 7 tips to avoid user abandonment during holiday season. Gifs included. Apply carefully.","og_url":"https:\/\/startupxplore.com\/en\/blog\/ways-to-keep-app-user-activity-during-holiday-season\/","og_site_name":"Startupxplore Blog","article_publisher":"https:\/\/www.facebook.com\/startupxplore","article_author":"https:\/\/www.facebook.com\/startupxplore","article_published_time":"2014-08-07T08:48:16+00:00","article_modified_time":"2014-10-06T12:50:46+00:00","author":"Elena Benito","twitter_misc":{"Written by":"Elena Benito","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/startupxplore.com\/en\/blog\/ways-to-keep-app-user-activity-during-holiday-season\/#article","isPartOf":{"@id":"https:\/\/startupxplore.com\/en\/blog\/ways-to-keep-app-user-activity-during-holiday-season\/"},"author":{"name":"Elena Benito","@id":"https:\/\/startupxplore.com\/en\/blog\/#\/schema\/person\/ccad635f57ba20299580194b576d2448"},"headline":"7 amazing ways to keep your app users active during holiday season","datePublished":"2014-08-07T08:48:16+00:00","dateModified":"2014-10-06T12:50:46+00:00","mainEntityOfPage":{"@id":"https:\/\/startupxplore.com\/en\/blog\/ways-to-keep-app-user-activity-during-holiday-season\/"},"wordCount":448,"commentCount":4,"publisher":{"@id":"https:\/\/startupxplore.com\/en\/blog\/#organization"},"image":{"@id":"https:\/\/startupxplore.com\/en\/blog\/ways-to-keep-app-user-activity-during-holiday-season\/#primaryimage"},"thumbnailUrl":"https:\/\/startupxplore.com\/en\/blog\/wp-content\/uploads\/2014\/08\/keep-active-users-startups-summer-ideas.jpg","keywords":["fun","startups"],"articleSection":["Startupxplorers"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/startupxplore.com\/en\/blog\/ways-to-keep-app-user-activity-during-holiday-season\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/startupxplore.com\/en\/blog\/ways-to-keep-app-user-activity-during-holiday-season\/","url":"https:\/\/startupxplore.com\/en\/blog\/ways-to-keep-app-user-activity-during-holiday-season\/","name":"Increase user activity during holiday season - Startup tips","isPartOf":{"@id":"https:\/\/startupxplore.com\/en\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/startupxplore.com\/en\/blog\/ways-to-keep-app-user-activity-during-holiday-season\/#primaryimage"},"image":{"@id":"https:\/\/startupxplore.com\/en\/blog\/ways-to-keep-app-user-activity-during-holiday-season\/#primaryimage"},"thumbnailUrl":"https:\/\/startupxplore.com\/en\/blog\/wp-content\/uploads\/2014\/08\/keep-active-users-startups-summer-ideas.jpg","datePublished":"2014-08-07T08:48:16+00:00","dateModified":"2014-10-06T12:50:46+00:00","description":"Is summer and your app users engagement is reducing? Follow these 7 tips to keep up your user activity during holiday season. Tips for startups!","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/startupxplore.com\/en\/blog\/ways-to-keep-app-user-activity-during-holiday-season\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/startupxplore.com\/en\/blog\/ways-to-keep-app-user-activity-during-holiday-season\/#primaryimage","url":"https:\/\/startupxplore.com\/en\/blog\/wp-content\/uploads\/2014\/08\/keep-active-users-startups-summer-ideas.jpg","contentUrl":"https:\/\/startupxplore.com\/en\/blog\/wp-content\/uploads\/2014\/08\/keep-active-users-startups-summer-ideas.jpg","width":700,"height":438,"caption":"keep-active-users-startups-summer-ideas"},{"@type":"WebSite","@id":"https:\/\/startupxplore.com\/en\/blog\/#website","url":"https:\/\/startupxplore.com\/en\/blog\/","name":"Startupxplore Blog","description":"","publisher":{"@id":"https:\/\/startupxplore.com\/en\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/startupxplore.com\/en\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/startupxplore.com\/en\/blog\/#organization","name":"Startupxplore","url":"https:\/\/startupxplore.com\/en\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/startupxplore.com\/en\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/startupxplore.com\/en\/blog\/wp-content\/uploads\/2016\/07\/startupxplore-blog-startups-inversores.png","contentUrl":"https:\/\/startupxplore.com\/en\/blog\/wp-content\/uploads\/2016\/07\/startupxplore-blog-startups-inversores.png","width":436,"height":82,"caption":"Startupxplore"},"image":{"@id":"https:\/\/startupxplore.com\/en\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/startupxplore","https:\/\/x.com\/startupxplore","https:\/\/www.instagram.com\/startupxplore\/","https:\/\/www.linkedin.com\/company\/startupxplore"]},{"@type":"Person","@id":"https:\/\/startupxplore.com\/en\/blog\/#\/schema\/person\/ccad635f57ba20299580194b576d2448","name":"Elena Benito","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/7d9a640bdbda626e53045c23b3e0d918c16305bedd5fe7842f571ae99b8c2ee9?s=96&d=wp_user_avatar&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7d9a640bdbda626e53045c23b3e0d918c16305bedd5fe7842f571ae99b8c2ee9?s=96&d=wp_user_avatar&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7d9a640bdbda626e53045c23b3e0d918c16305bedd5fe7842f571ae99b8c2ee9?s=96&d=wp_user_avatar&r=g","caption":"Elena Benito"},"description":"Startupxplore CMO. I love beers and mountains. And snorkeling. And customer happiness. And oh, user growth. And ah, analytics. And, yes, great content.","sameAs":["https:\/\/startupxplore.com\/en\/person\/elena-benito","https:\/\/www.facebook.com\/startupxplore","https:\/\/x.com\/elenabrz"],"url":"https:\/\/startupxplore.com\/en\/blog\/author\/elena\/"}]}},"_links":{"self":[{"href":"https:\/\/startupxplore.com\/en\/blog\/wp-json\/wp\/v2\/posts\/740","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/startupxplore.com\/en\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/startupxplore.com\/en\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/startupxplore.com\/en\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/startupxplore.com\/en\/blog\/wp-json\/wp\/v2\/comments?post=740"}],"version-history":[{"count":21,"href":"https:\/\/startupxplore.com\/en\/blog\/wp-json\/wp\/v2\/posts\/740\/revisions"}],"predecessor-version":[{"id":789,"href":"https:\/\/startupxplore.com\/en\/blog\/wp-json\/wp\/v2\/posts\/740\/revisions\/789"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/startupxplore.com\/en\/blog\/wp-json\/wp\/v2\/media\/1217"}],"wp:attachment":[{"href":"https:\/\/startupxplore.com\/en\/blog\/wp-json\/wp\/v2\/media?parent=740"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/startupxplore.com\/en\/blog\/wp-json\/wp\/v2\/categories?post=740"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/startupxplore.com\/en\/blog\/wp-json\/wp\/v2\/tags?post=740"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}