TEAM: We are digital mothers, with experience in leading and transforming startups. We live in first hand the digitalization of a sector (catering) in its most critical and competitive phase; we are a team with the resilience and the strategy capable of overcoming these challenges. We have an in-depth knowledge of the reference apps that inspire us to meet the needs of other digital parents.

SCALABILITY: is marked on the one hand by the possibility of adding and rating sites regardless of their geographical location, since the criteria on which the score is based has to do with the needs of parents and children wherever they are. On the other hand, the commission system for sales and service subscriptions is designed and packaged so that it can support a growing number of customers without costs increasing exponentially.

MARKET: Parenting is a 47 billion euro market in Spain. Despite the low birth rate, the average expenditure per household is increasing, as well as the concern for taking into account the child and its role in society.

TREND:

• The "new parenthood" is digital and family-first (source ThinkWithGoogle);

• The Millennial Moms as the prescribing authority: 9.6 times more asked than mothers of other ages. (source Weber Shandwick)

• Child-friendly specialization: Several major platforms are already adjusting their content to children: (Amazon Prime Books Kids, YouTube KIds, Spotify Kids)

• INTERNATIONAL PLAYERS: Hoop (UK), Winnie and Sawyer (USA), focused on the promotion and sale of activities for children with a business model based on marketplace conversion + subscription and SaaS services. All 3 are in Serie A in less than 5 years of activity. (crunchbase source); Babytree (CN), the Chinese giant, offers the entire parenting ecosystem (search engine, forum, shopping, services) with a multiple business model ranging from e-commerce to branded content.