• In less than a year, they have already sold 55% of their turnover in Italy, France and Germany. Being countries with greater purchasing power and a larger target market than Spain, they still have a long way to go to saturate these new markets. They also plan to enter other huge markets such as the USA in 2022.
• The first 3-6 months of sales in a new country are not profitable and that is why they are looking for investment.
• In 2020 they almost doubled their turnover (+94%) by having only customized products.

The growth potential of new lines of business.

• Momenti. 20% of customers are still using it after 6 months (without even having notifications yet). This is great news for their category (Consumer Social). It is the first product they have launched with a network effect, and it represents 10% of sales without advertising.
• Monthly releases. Until now they launched a collection every year. They saw that this increased turnover, and from November 2021 they will release a jewelry collection every month.
• Retail. They are closing agreements with the largest distributor in Spain and several jewelry store chains to start distributing in 2022.

• Large companies would benefit from purchasing Tot-em to offer customized products and differentiate themselves from their competition. Tot-em's customization and operations software is proprietary.
• Other traditional companies do not reach millennials and gen Z customers. By buying Tot-em, they could increase their turnover by expanding their target market.
• Momenti is especially interesting for traditional jewelry companies such as Pandora®, Tiffany®, Tous®..., because:
  • It keeps them using a direct sales channel.
  • It generates network effect (the more people use it, the more incentive to attract new users) and makes it more difficult for a competitor to enter the category.
  • In addition, it is personalized after purchase, so it could be sold in physical points of sale.