I decided to invest in Adictik in the first place for the team, since the two entrepreneurs are people very committed to the work and know very well the social media sector. One of the founders is a successful blogger and instagrammer who already has over 100k followers on Instagram and works for international brands. That helps Adictik very much to establish very good relations with the first brands that bet on Adictik.

I liked the sector, I think advertising is about to "uberize" and Adictik can be a very good way to do it . I also noticed that companies like Instagram, Snapchat, Facebook and Twitter are betting on the content generated by the user and Adictik goes a step further offering the brand that content generated by the user, but also making it an advertisement for the brand.

As a leading investor in the previous round, I invest again in this new round because Adictik has fulfilled all the goals proposed in the previous round and has been able to re-tailor the strategy to start being attractive to brands and start monetizing by the end of this past year 2016.

I have seen great potential in Adictik and I truly believe that it can be a turning point in how brands and consumers relate to each other by assuming an absolute change of the model in the advertising sector. From the beginning I've been excited about the idea that people can create their own advertising and end up working for the brands that sponsor them.