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Metehan Kuzu

Usuario

Digital Content Specialist & Boğaziçi grad. Managed global ecosystems for Sony & Unilever. SEO, CMS & Frontend expert.

SECTORES

WEB OFICIAL

Sobre Metehan Kuzu

I am Metehan Kuzu, a detail-oriented Digital Content Specialist and a proud graduate of Boğaziçi University. Throughout my career, I have dedicated myself to managing and optimizing global content ecosystems for some of the world’s most recognizable Fortune 500 companies, including Sony, Malwarebytes, and Unilever. I specialize in orchestrating high-volume product launches and implementing technical SEO interventions that directly improve web performance and user experience. My professional philosophy is built on a foundation of data accuracy, technical precision, and a deep understanding of digital marketing dynamics. Currently, I serve as the Founder and Digital Product Leader of Tabirly. In this capacity, I lead a niche digital platform where I am responsible for the entire content strategy and SEO optimization roadmap. I take a hands-on approach to development, personally leading frontend customizations using HTML and CSS within a Blogger-based infrastructure to ensure the platform meets my specific aesthetic and functional standards. This project is the culmination of a strategic career break I initiated in March 2024, which I used to conduct deep market research and develop the technical foundations necessary for a modern digital product. My time at NMQ Digital as a Digital Content Specialist allowed me to master the complexities of large-scale content lifecycles. I have worked extensively with a wide array of CMS tools, including Pimcore, AEM, Step, and Crownpeak. Sony: I managed the orchestration of the digital product catalog and personally oversaw the creation and publication of the majority of product pages on Sony’s global website. During critical launch periods, I maintained a 100% data accuracy rate, ensuring seamless transitions for global consumers. Malwarebytes: I acted as the primary operational leader for 360-degree site management. My responsibilities ranged from backend page construction to frontend HTML/CSS adjustments. By utilizing Crownpeak DOM, I was able to specifically enhance site health scores and SEO performance. Global Portfolios: I also led content and product updates for Watkins using Drupal and WordPress, and managed page creation for Unilever and Shimano via Sanity and Crownpeak My professional background is diverse, providing me with a unique perspective on customer experience and business operations. I began my journey at HSBC as a Sanctions Associate, where I managed internal systems to ensure compliance with financial crime regulations. I then moved into the startup world as a Co-founder and Marketing Lead for Zora Dental Lab, where I established business operations and managed sales channels from the ground up. At Apple, I served as a Senior Customer Service Specialist, providing high-tier technical support for iOS and MacOS users while maintaining exceptional Customer Satisfaction (CSAT) scores. Additionally, I led sales and marketing campaigns at Yenimak Makina to drive industrial business growth. I hold a Bachelor’s degree in International Trade from Boğaziçi University. My academic background is supported by a Google Digital Marketing certification and leadership experience in the Future Leaders Program. My technical toolkit is quite comprehensive:Digital Tools: SEO, SEMRush, Google Analytics, Google Tag Manager, and Eloqua (CRM).Development: HTML5, CSS3, Oracle, and Plesk.Design & Management: Adobe Photoshop, InDesign, Jira, Trello, and Zapier.

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