ADTZ has been investing heavily to build its own social media demand-side platform (DSP) since 2010, creating niche technology to be able to efficiently buy social media inventory in video, mobile and search engine channels.
Our powerful software along with Facebook (Marketing Partner) and Twitter (Marketing Platform Partner) certifications put ADTZ in a strategic position to be able to offer both advertisers and agencies the best technology to meet their social media advertising needs: ADAM.
ADAM is not just our own proprietary DSP for social media, allowing advertisers to purchase inventory in social media through real-time bidding (RTB); it also helps ADTZ professionals around the world to design, manage, optimize and extract data and key insights from social media ad campaigns.
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