onefinestay is new category of upscale city accommodation that offers visitors the chance to stay in a distinctive home while the owner is out of town, with the services and amenities of a hotel. It allows homeowners to earn an extra, hassle-free income from their house or apartment at times when it would otherwise stand vacant. Guests range from regular business travellers to families, and are people who might otherwise stay in a boutique hotel but are seeking an authentic, new experience when visiting a city. They can book a home instantly online or over the phone. The company cleans the home before they arrive, provides hotel-grade linens, towels and toiletries, and even lends them an iPhone stocked with detailed local tips from the hosts. The company selects homes carefully, based on their location, availability, character and amenities. They are typically primary or secondary residences that are available for upwards of four weeks a year. For homeowners, onefinestay provides a full service enabling them to have house guests at those times when they’re away. The company takes care of photography, marketing, cleaning, managing bookings and insurance. onefinestay first launched in London in May 2010 and now operates in London, New York, Paris and Los Angeles.