Squid Solutions




Sobre Squid Solutions

DATA AUDIT Do you even know which data you have and how useful they are? They are usually so spread out in various silos that it”s hard to tell. Squid’s Data Audit will give you a roadmap to become a data-driven organization and to leverage the DMP. DATA COLLECTION There’s tremendous value in bringing data from various sources together. For example, web tracking data with CRM, transactions, server-side logs and ad server data come together beautifully for Usage Analytics and Programmatic Advertising. Into the Squid’s DMP. USAGE ANALYTICS Browse through data at the finest level of detail. Compare customers, features, content, drill down and pivot. View business KPIs and their evolutions year over year, day over day. Squid’s dashboards are the most efficient tool to expose your data and zoom in on what you’re looking for. DATA ACTIVATION Insight is precious, but actions are what brings money to the bank. The Squid DMP syncs your cookie-pools with your website CMS and common media buying platforms. Build tailored usage reports that you can share with your customers to demonstrate the value you provide them (and close the deal). Squid has been building the DMP for years, so it’s full of great features. Here’s an overview. Usage Analytics dashboards to play with your data and find stuff; Interactive segmentation with automatic refresh; N2K “Need to Know” summary app to automatically identify key usage drivers; Forecasting Library to anticipate usage, taking into account complex seasonal patterns; Differential data loading with a high performance ELT procedure to absorb your 1st party data; Powerful web tracking with session-level and cookie-level analytics; 2-year or more raw data conservation in secure repositories; And more!

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