Analytics for food markets

Startup

Startup

SOBRE MIDIADIA

      
What we do:
DATA INTEGRATION
We collect all necessary data for analysis, we standardized to eliminate all barriers to entry, integrate them into a single platform and put at your disposal
Categorize all your information and make it:
Consistent
Accessible
Exploitable
This way you can add value to your products and services.

DATA ANALYSIS
We translate data into knowledge to serve business objectives.
Discover new levers of profitability for your business through data analysis.
We found opportunities to improve profitability and adjust your offer to consumer needs.
We generate insights to better understand consumer.

NUTRITIONAL TOOLS
We develop nutritional tools to let consumers understand food labels and menus

HEALTH AND FOOD
We specialize in analyzing the health and nutritional content of food products and their derivatives
We analyze the composition of foods and characteristics (ingredients, allergens, product messages and nutritional profile) specified on their labels and packaging.
We create predictive models based on nutrient profiles of products, detect buying patterns depending on allergens, ingredients, or claims-messages.

FOOD API:
midíadía API allows you to integrate all kinds of content and targeted research about food products to your desktop or mobile applications
We connect your users and customers according to their interests and consumer preferences based on nutritional criteria, health and lifestyles, with regard to food

API USES:
ALLERGY
Allow your users to segment your product catalog in real time by allergies and intolerances
Increased interaction with them and improve their confidence
WEIGHT LOSS / TRACKING
Show products according to their health messages, preparation or preservation, lifestyles and consumption moments.
Give your users access to all information of the products they consume in their daily lives, facilitating the monitoring of their diet
MEAL PLANNING / DIET
Provides all the information of food to your users so they can plan their meal: shopping lists, meal planning, ...
BRANDING
Use search to generate unique content that support your publications and studies on health, nutrition, etc.
Improves the connection with your customers and supports the differential aspects of your product catalog
    
Organization founded in Spain. Since January/2013. STARTUP phase.

COMPONENTES DEL EQUIPO

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