Understanding the investment opportunity
Adictik is the democratization of advertising.
A totally disruptive startup that allows, through its app, consumers to be the stars of the advertisements they create for their favorite brands.
- digital media
Blogger and influencer on theguestgirl.com and Adictik Founder and Chief Brand Officer
Vivo la vida a base de retos. Persistencia y tenacidad es lo que me define.
Founder (No ejecutivo)
Host of TVE, business consultant on digital transformation, investor in Startups, international speaker & economic writer.
Founder (no ejecutivo)
Emprender. Creatividad. Fútbol.
Founder (no ejecutivo)
Inversor, creativo y socio de Aftershare.tv
AGENTES Y ASESORES FINANCIEROS, S.L.
Idodi Venture Capital
Jose Luis Minguez
Luis García Ruiz
Ruben Masip González
Conector Startup Accelerator
Who is the reference investor?
About Chris BouwerChris Bouwer es un inversor internacional que cuenta con un potente track record, y ha invertido y actuado como miembro del equipo fundador de Adyen. Además en su labor de inversor en startups ha participado en algunas operaciones internacionales de primer nivel como Delivery Hero, Fanly, Airhelp or Pr.co entre otras. En España ha invertido en Percentil (mediante Kirondo) y Subasta de Ocio. Chris Bouwer is an international investor who has a strong track record, and has invested and acted as a member of Adyen's founding team. In addition, in his work as an investor in startups he has participated in some international operations of first level like Delivery Hero, Fanly, Airhelp or Pr.co among others. In Spain he has invested in Percentil (through Kirondo), Adictik and Subasta de ocio
Data and numbers
- Years investing: 18
- Amount invested: 5M
- Investments: 30
- Exits: 14
I decided to invest in Adictik in the first place for the team, since the two entrepreneurs are people very committed to the work and know very well the social media sector. One of the founders is a successful blogger and instagrammer who already has over 100k followers on Instagram and works for international brands. That helps Adictik very much to establish very good relations with the first brands that bet on Adictik.
I liked the sector, I think advertising is about to "uberize" and Adictik can be a very good way to do it . I also noticed that companies like Instagram, Snapchat, Facebook and Twitter are betting on the content generated by the user and Adictik goes a step further offering the brand that content generated by the user, but also making it an advertisement for the brand.
As a leading investor in the previous round, I invest again in this new round because Adictik has fulfilled all the goals proposed in the previous round and has been able to re-tailor the strategy to start being attractive to brands and start monetizing by the end of this past year 2016.
- Committed team with deep knowledge of the sector
- Advertising market is huge and growing
- Advertising model facing a turning point and possible disruptions
- Strategy execution and milestones achieved as planned
I have seen great potential in Adictik and I truly believe that it can be a turning point in how brands and consumers relate to each other by assuming an absolute change of the model in the advertising sector. From the beginning I've been excited about the idea that people can create their own advertising and end up working for the brands that sponsor them.