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Aqui tu reforma

Aquí tu Reforma

Invest from €500

  • 90.82% completed
  • 10 days left
  • Invested €2,633,835
  • Goal €2,900,000
  • 90.82% completed
  • 31 Investors
  • 10
You will be able to invest in this opportunity until 125% be reached

Understanding the investment opportunity

Aquí tu Reforma is the leading reform company in Spain with the goal of renewing the aging Spanish housing stock to bring sustainability and well-being to homes through technology.

With a presence in 5 countries - Spain, Mexico, Colombia, Italy, and France - its objective is to take the reform sector to the next level: digitizing the reform process, providing a unique business model based on both digital presence and physical stores throughout the national and international territories.

In the midst of expansion, with over 200 licenses and 25 stores in various stages of opening, with stores already inaugurated in Spain, Mexico, and soon in Italy and France.

Aquí tu Reforma is a 360 brand that operates in a market generating more than 22 billion euros annually in Spain and 180 billion euros at the European level. All licensees have cutting-edge proprietary technology in the market, with products that connect professionals with clients, suppliers, subcontractors, and also allow monitoring work, rating professionals, and streamlining communication throughout the process.

In addition, they have comprehensive support, offering them everything from the development of a personalized business plan to the availability of an Area Manager to accompany them in their growth, materials and marketing campaigns, discounts with suppliers, technological tools, technical advice, and much more.





The goal is for Aquí tu Reforma licenses to grow, become more efficient, and increase their revenue. Licenses achieve a 120% increase in revenue with the Aquí tu Refoma brand in their first year.

ATTENTION: The investment round in Aquí tu Reforma is structured for new investors through an Investment Company that will be established at the end of the round. There is a circumstance we must highlight: if, when capital gains are generated, the participation of the Investment Company is below 5% of Aquí tu Reforma, those capital gains will be subject to double taxation, due to the non-exemption from the corporate tax. We will implement mechanisms to try to avoid this, but you need to be aware of this circumstance.

INVESTMENT STAGE

SEED

MARKET

  • energy-efficiency
  • saas
  • repair-workshop
  • (+2)

OFFICIAL WEBPAGE

VIDEOS

Aquí tu Reforma Team

Francisco Moran CEO
Francisco Moran
CEO

Enric Aparici International
Enric Aparici
International

Fernando Lacambra

Fernando Lacambra

COO

Juan Rubio

Juan Rubio

CCO

Victor Roquet

Victor Roquet

CTO

Leandro Funes

Leandro Funes

CFO

Current investors
Encomenda

Encomenda

INVESTOR

PERSEO (Iberdrola Ventures)

PERSEO (Iberdrola Ventures)

INVESTOR

Roca Ventures

Roca Ventures

INVESTOR

Sabadell Venture Capital

Sabadell Venture Capital

INVESTOR

Seaya Ventures

Seaya Ventures

INVESTOR

Reasons to invest View more data

  • Top-notch FINANCIALS:
    • +21M€ GMV 2023 +44% YoY.
    • 2.2M€ Revenue 2022 +75% YoY.
    • 98% gross margin in 2022 and 90% as of November 2023
    • Expenses + operating costs 4.1M 2022, 3.5M as of November. -15% YoY
    • TAM (Total Addressable Market only in Europe) of 180B. Present in Spain and Mexico, and ongoing in France and Italy. In negotiations for Colombia, Brazil, and Portugal
    • 10 operational stores and 15 in progress
    • Improvement in financial ratios: Working Capital, guarantee ratio, total indebtedness, current ratio, and quick ratio
    • AOV 34k (Average Order Value)
  • International partnerships with Iberdrola, Roca, BBVA, Leroy Merlin, Remax.
  • Backed by major investors: Iberdrola, Roca Ventures, Seaya Ventures, Banc Sabadell, and Encomenda
  • CEO of Aquí tu Reforma sold his last company, Equivalenza, and has expanded companies worldwide.
  • Momentum: EU countries commit to decarbonize the economy through subsidies.
  • International growth: Operating in countries like Mexico, France, and Italy, and exploring Brazil, Colombia, and Portugal
  • Leading technology in a sector with many opportunities for digitization
  • Improvements 2023 vs. 2022:
    • Positive Working Capital (current assets - current liabilities)
    • Improved guarantee ratio (real assets/liable liabilities)
    • Total indebtedness (Liabilities/Equity) <0
    • Current ratio (current assets/current liabilities) > 1
    • Quick ratio (Current Assets - Inventory/Current Liabilities) >1
  • This indicates more solvency, lower leverage, and more liquidity to meet obligations.
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    Opportunity analysis Last update Feb 8, 2024 10:15:57 AM

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    Important

    Startup investments have associated risks, including: Liquidity Risk, Information Risk, Risk of loosing partially or totally the investment capital, fast changing operation environment, regulatory and legal risks, minority investment risks, no capacity of influence on the company management. Due to the high uncertainty associated to this type of investment, you should contemplate investing only if you fully understand the risks and always as part of a diversified investment portfolio.

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