Investing in Codify Cash is a strategic and lucrative decision for several reasons:

Growth of the FinTech market: The FinTech industry (payments) is experiencing significant growth (33.5% according to the 2024 report from We are social and Meltwater), driven by digitalization and the increased use of mobile devices. Investing in an app that combines cashback, savings, and financial products positions investors in a dynamic and expanding sector. In 2024, the transaction value of the FinTech sector is expected to exceed 80,000 M (encompassing digital payments, personal finance, loans, etc.). Download documentation.

Example of transaction amounts (Euros loaded on Codify cards and spent by users):

• June (Launch month): €505
• July (first full month of service): €17,477
• August: €28,354

Scalable business model: The possibilities of our App are endless. We started with an initial offering of three products as a hook to create a user database and are increasing the offer through phone surveys to meet demands based on the consumption behavior of our active users. Currently, we are integrating rounding for the digital piggy bank and the Crypto Broker after the July survey. Before the end of the year, we will include Open Banking for payment initiation from the user's primary bank.

Attractive to consumers: Consumers are increasingly interested in solutions that help them manage their finances efficiently. An app that offers cashback provides an immediate incentive, while a digital piggy bank and financial products promote long-term savings and investment. This combination creates an attractive value proposition for a wide range of users, especially among young people aged 18 to 35, who represent more than 10 million people. We are also seeing a significant number of registrations from people over 50 on our own platform, who are looking for other types of solutions to manage a small part of their income in fee-free accounts, distancing themselves from the traditional bank spectrum. This growth is due to the fact that apps like Codify are seen as “smarter” by users than the banks themselves.

Customer loyalty: Offering multiple financial services on a single platform increases customer retention. Users who find value in cashback while also saving and investing through the same app tend to be more loyal and less likely to switch to competitors.

71% of Millennials are currently seeking help to manage their money.

Diversified monetization: Codify Cash has multiple revenue streams. Revenues can be generated through transaction fees, affiliate agreements with stores and brands like Cashback, and fees on financial products like the one already signed with Myinvestor. Also, through commissions from the Crypto Broker. This diversification reduces financial risk and increases profit opportunities.

Innovation and differentiation in the market: The combination of these three services in a single app allows the company to differentiate itself in a saturated financial app market. Innovation in offering integrated services not only attracts new users but also positions the company at the forefront of technological and consumer trends, enhancing its competitive position.

The Codify App currently provides direct access to more than 500 online and offline stores, including the most relevant brands in hospitality, sports retail, furniture, pets, etc.