Understanding the investment opportunity
We invest in Entrii Consulting Group, S.L. through an investment company created for this purpose, Entrii Analytics Group, S.L., which will allow us to maintain our rights and deductions in this investment round.
Entrii is a technology company that provides export and international marketing managers of exporting companies in the food and beverage sector with access to real-time market data to apply market intelligence.
The markets already being exploited are the 21 most important markets for the sector globally, including China, South Korea and the United States. The aim is to have total control of the same in real time and from anywhere. All this through Big Data and Machine Learning.
Entrii, through its market intelligence platform, EDi (Entrii Data Information) processes millions of real-time data from the main e-commerce platforms of each market it analyses and from the neighborhood supermarkets it surveys through its digitized system of store-checkers.
All these data, which until now were impossible for an internationalization manager to obtain and process, are, in the first stage, formalized, standardized and normalized and, in a second process, analyzed and shown in order to be able to apply them in the entry and growth strategies in these markets, adapting them to each phase in which they are found.
Through the information that can be accessed with EDi, it is possible to know at any time such fundamental data as:
- How and where your products are being marketed in the market without relying on data provided by your distributor. This allows you to optimize your market presence and identify weaknesses and strengths.
- How your main competitors are marketing and where they offer their products. This allows you to identify opportunities and threats and act quickly.
- Identify potential local partners that match your product needs to establish new business links to start working within the market.
And all this is ALWAYS based on data and not on feelings. Companies avoid negative surprises.
With Entrii, companies gain a total view of the market from their offices.
Some examples of EDi for the vegetable oil market in China as of 18 November 2022 are, for example, the evolution of average prices for the different categories of oils sold.
The location of the different places of origin, along with the brands and products they export.
Moreover, information on the importers and/or sellers associated with each brand is also displayed in EDi.
The most commonly used formats in percentages are also shown in EDI.
These are just a few samples of EDi's potential to exploit standardized and normalised data from target markets.
INVESTMENT STAGE
MARKET
- market-research
- big-data
- consulting
- (+5)
OFFICIAL WEBPAGE
Fiscal benefits
entrii Team

Rodrigo Fabeiro
CEO

Pablo Chuliá
CMO

Patxi Galán
CTO

Bryant Zhang
China Market Business Developer

Txus Santos
Business Advisor

Nassim Bendaoud
Data Scientist

Mila Rodriguez
Sales Manager

AGENTES Y ASESORES FINANCIEROS, S.L.
INVESTOR

BFFood
ACCELERATOR

BioeconomyVentures
ACCELERATOR

CEEI Valencia
INCUBATOR

Lanzadera
ACCELERATOR

Madrid International LAB
PUBLIC

mentorday
ACCELERATOR
Reasons to invest View more data
Current and future key market: Entrii is active in the Big Data Analytics sector, a market that was worth $240 billion in 2021 and is expected to grow strongly in the coming years to reach a value of over $650 billion by 2029. (Source: Statista).
It has a strong sector focus: in 2021 the EU food and drink industry had a turnover of 1 trillion euros (€1.093 billion), making it a leading sector (Source: Eurostat). Entrii has focused on this sector and has developed its specialization with important sectors such as wine, oil, meat, and dairy among others.
A large number of potential customers: In the EU alone, the food and beverage sector has 289,000 companies that exported 145 billion euros in 2021, which are customers that in some way need external market intelligence (Source: Eurostat).
Data quality above all else: while existing export support tools are based on public customs data offering inaccurate macro data, Entrii works with data obtained firsthand, standardized, normalized, and structured by our team, using tools developed in-house. In addition to maintaining high data quality, based on data analysis techniques, we have also invested in a very efficient cost structure and managed to develop, in parallel to EDi, data quality control and process monitoring tools in-house.
Focusing on innovation and growth: Entrii maintains strong ties with universities and research centers to collaborate, both in research and in projects to improve tools, generate new business models, optimize processes and be at the forefront of innovation in numerous fields such as blockchain and smart contracts.
Disruption in the export sector: Entrii is changing the way companies perceive the internationalization of their business. Through the data it provides, Entrii removes barriers to entry and growth by bringing transparency to previously opaque markets.
Scalable business model: since its launch in January 2022 by analyzing the Chinese market and thanks to the methodology developed for the integration and exploitation of data, Entrii has replicated its business model in two other of the most attractive markets in the world, South Korea and the United States. Entrii has created a model whereby it can launch new markets in as little as 2 months and with a development cost that is covered by a single customer. By 2023 they aim to reach 10 analyzed markets.
Rapid internationalization: the issues covered by Entrii's tool are common to exporting companies all over the world. It is currently negotiating agreements with companies in countries such as France, Chile, Italy and Portugal. The year 2023 looks set to be the year of growth in these markets.
A simple business model: that adapts to the needs of different companies. From the platform subscription model to a subscription service for customized brand monitoring reports.
An already validated product: we have well-known clients in the industry. Campofrío, Acesur, Codorníu and pasta Gallo are some of the companies that trust in Entrii's quality and internationalization support organizations such as the Government of La Rioja, the Generalitat Valenciana and ICEX trust in its solution.
Best team possible:
- Rodrigo Fabeiro (CEO) with more than 15 years of experience in the internationalization of companies in markets such as France, Israel, Australia, and 10 years in China.
- Patxi Galán (CTO) is a technology enthusiast with more than 10 years of experience in scientific research and project development at national, European, and international levels in various areas related to the integration, standardization, and exploitation of data, providing technological and R&D&I solutions.
- An ambitious project: Entrii aims to become the international benchmark data provider for market intelligence exploitation.
Live
Chat


You need to be registered to view the content
This content is confidential and you must be registered with Startupxplore in order to access it.
Register meOpportunity analysis Last update May 16, 2024 9:49:07 AM


You need to be registered to view the content
This content is confidential and you must be registered with Startupxplore in order to access it.
Register me
This investment opportunity is already closed.
Documentation


You need to be registered to view the content
This content is confidential and you must be registered with Startupxplore in order to access it.
Register me