Invest in Howlanders with Carlos Guerra

Carlos Guerra
Notable investor Carlos Guerra
Invest €20,000
  • Invested €250,000
  • Goal €200,000
  • 125% completed
  • 12/2018 Closed on
  • Invested €250,000
  • Goal €200,000
  • 125% completed
  • 96 Investors
  • 12/2018
Invest in less than 5 min.

What is Howlanders?

Howlanders simplifies the process of booking tours and activities in Latin America by working directly with local operators.

Tours and activities are the new trend in tourism, with an annual growth of more than 10%. The products of this segment are chosen by the customer called "independent traveler", who organizes the trip by booking flights, accommodation and excursions on his own. The tours offered by Howlanders are packages of 1 to 5 days duration that the client combines to complement their trip.

At Howlanders travelers can book in Latin America at local prices, reliably, easily and with the guarantee of booking with a European agency.

By working directly with the operator:

  • Avoid intermediaries
  • Totally control the quality of the service offered
  • Achieve profit margins of up to 20%. 
  • They create their own network of suppliers, which brings great value to the company.


Their product specialization strategy focused on a specific geographic area, combined with a global market, allows them to focus their organic and brand positioning efforts on a specific niche market, while reducing their marketing expenditure, increasing the profitability of their business.




  • activities
  • actividades
  • travel
  • (+3)


Fiscal benefits

Investing in Howlanders offers you fiscal benefits


  1. Bbooster Accelerator 2017 Mar, 21

    Howlanders is selected to participate in Bbooster's acceleration program.

  2. Best Startup Awards 2017 Sep, 15

    Howlanders receives 3 awards for best startup: Banco Sabadell, 5UCV, IDEAS UPV

  3. Lanzadera 2018 Jan, 15

    Participants in Lanzadera's acceleration program.

  4. 100.000 € monthly income 2018 Aug, 31

    Howlanders achieves 100.000 € monthly income.

  5. Argentina, Chile and Ecuador 2018 Oct, 31

    New tours destinations included, already have more than 40 tours in 15 locations.

Howlanders Team

Javier Moliner Urdiales CEO
Javier Moliner Urdiales

Apasionado del mundo startup, los viajes y la gestión de equipos con los que afrontar grandes retos.

Daniel Gómez Alcañíz CTO
Daniel Gómez Alcañíz

Desarrollador fullstack con 8 años de experiencia en programación

Pepe Ros Borrás

Pepe Ros Borrás


Clara Estrems Santamaria

Clara Estrems Santamaria

Product Manager

Current investors



Bbooster Ventures

Bbooster Ventures


Carlos Guerra

Carlos Guerra





Reasons to invest in Howlanders View more data

  • Growth above 30% month-on-month in 2018.

  • More than 80% of its sales are international in markets such as Germany, the United States and Australia.

  • De-seasonalisation of sales due to internationalisation, allowing a stable sales volume to be maintained throughout the year.

  • High profit margins from 15% to 20%, with a target of 25%. The tour sector is in the process of being digitized.

  • Accumulated turnover in 2018 over 520,000€, achieved thanks to the growth generated by international sales and the increase in the catalogue. They have managed to go from a monthly turnover of 5,000 € in December 2017 to 100,000 € monthly in September 2018.

  • Positive ROI on marketing campaigns and stable over the last 4 months

  • More than 2,000 travelers have enjoyed their 2018 tours through Howlanders.

  • Scalability thanks to catalog standardization and automation, which allows significant sales growth while maintaining a content team. Currently the team consists of 4 people with extensive experience in the sector, with efficiency in the use of key capital in Howlanders.

  • The client is prioritizing activities at destination over other travel services.

  • One of the best UX in the industry that generates above-average conversion rates

Who is the reference investor?

Carlos Guerra

Carlos Guerra


Invest €20,000
About Carlos Guerra
Carlos viene trabajando los últimos 10 años como asesor de inversiones para las principales familias más adineradas, donde ha cubierto todo tipo de activos (renta fija, variable, alternativos, etc.), teniendo conversaciones holísticas de cómo proteger y diversificar sus patrimonios. Su foco es cómo generar valor y aportar network. A nivel personal, es inversor en más de 20 startups entre ellas Cabify, Housers, Chicisimo, The Brubaker y Lola Market. Carlos ha estudiado empresariales internacionales (E4) en ICADE en Madrid durante 2 años y otros 2 años en ESB Reutlingen en Alemania. Junto a su equipo, tuvo la ocasión de ser el ganador de la primera edición del Google (Alphabet) Startup Weekend edición FinTech en Ginebra.
  • Years of experience:10
  • Years investing:4
  • Investments:20
Why do I invest in Howlanders?

"The main reasons why I invest in Howlanders are: 

  • Team: They have already shown me ambition, a desire to conquer the world and the ability to follow up, and so, make wonderful things happen.
  • Business: one of the questions I worry about when I invest - however basic it may be - is "and who doesn't like it? In this case, it's not just travelling, but having an experience, paying for having an indelible memory such as an adventure trip through nature in a natural paradise. There are many people who are willing to pay for it.
  • Coming from: despite being a young company, for me have gone through one of the best accelerators in Spain as is Bbooster. In addition, they are currently in one of the most important centres of value creation which is Lanzadera.
  • Metrics: in such a short time and having few resources (people), they have been able to generate very reasonable metrics, double-digit margins and almost double the average of the sector; in addition to billing more than 80% outside Spain. 

I feel that with this first round of capital, with the money raised, we can reach an exponential level. Just by providing Howlanders with more employees, with a person dedicated to communication, to reaching markets, more clients, with another person dedicated to proposing more experiences, more routes, more countries, to diversify and deseasonalise the offer; it is possible to create a benchmark in adventure tourism worldwide. That's why I want to participate and be a part of it. 

Glad to keep talking about Howlanders."

Carlos Guerra

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This investment opportunity has been reviewed by the Startupxplore Analysis Committee. The documentation and data provided by the company has been cross-checked and successfully passed the Startupxplore criteria.

Analysis Comittee

Startup investments have associated risks, including: Liquidity Risk, Information Risk, Risk of loosing partially or totally the investment capital, fast changing operation environment, regulatory and legal risks, minority investment risks, no capacity of influence on the company management. Due to the high uncertainty associated to this type of investment, you should contemplate investing only if you fully understand the risks and always as part of a diversified investment portfolio.

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