Real innovation with impact across multiple sectors

• Maternify is the first digital family health clinic that combines healthcare, training, and workplace wellbeing on a single platform. In-person, online, and at-home care, along with specialized training for employees and parents, directly impacts the parenting experience, work-life balance, and the healthcare system as a whole. Among other benefits, this helps mothers continue breastfeeding longer, return to work feeling supported by their company, and reduces strain on the healthcare system by providing home care, while generating higher revenue for healthcare professionals.

Proven customer demand

• With over 4 years of traction, Maternify has supported more than 5,000 families and delivered over 7,000 services with an average ticket of €130.
• Over 100 families per week request a service, of which approximately 40% end up purchasing a service, course, or workshop.
• 6 active B2B contracts with companies in consulting (Michael Page), retail (Bestseller), communications (IPG Mediabrands), real estate (Clikalia), beauty (Farlabo), and pharma (Qualipharma).
• Expanding pipeline with advanced conversations with more than 10 international companies across multiple sectors and initial discussions with over 50 more.
• 72% of customers rate our services 10/10. Google reviews reflect a 4.9 rating after nearly 900 reviews.
• These metrics confirm sustained demand and validate a model that combines natural recurrence with high perceived value.

Huge and growing market

• Maternify sits at the intersection of two expanding industries:
  • Global Maternal & Child Health Market Size: $842 billion, 14% CAGR.
  • Corporate Wellness & Benefits: $130 billion, 7% CAGR.

Both sectors converge around digitalized care, women’s health, and comprehensive employee wellbeing.

Timing: historic opportunity

• No dominant player exists in Europe or LATAM that integrates maternal-child health and work-life balance.
• The regulatory and social context is favorable:
  • Agenda 2030 – SDGs 3, 4, and 5 (Health, Education, and Equality) directly aligned with Maternify’s impact.
  • The EU requires large companies to reach 40% women on boards and 33% in management positions by 2027.
  • In Spain, all companies with over 50 employees must create and update Equality Plans, seeking differentiated and measurable solutions.

Product and technology ready to scale

• The tech platform has been operational for over 2 years and is ready to scale: it processes more than 30,000 automated tasks each month. AI is already part of the product and is being integrated and tested to assist and improve customer service and operational efficiency.
• Handling sensitive data, Maternify complies with the highest data protection and cybersecurity standards and has De Lorenzo Abogados as DPO.

Experienced founding team

• Álvaro Ayllón: ex-Big 4, 3-time founder.
• Carla Quintana: midwife and healthcare communicator with over 10 years of obstetric experience.
• Manu Maldonado: software engineer, 3-time founder, and expert in revenue operations.

Strategic partners and investors

• Eduardo Cruz: founder of Qustodio, €49M exit (Link).
• Juan Abarca: President of HM Hospitals and Top 25 healthcare influencer in Spain with 100,000+ LinkedIn followers (Link).

Revenue growth

• Maternify has multiplied its revenue by 2.5x in three years, driven by corporate adoption of our perinatal health programs.

Community

• Over 100,000 followers across our social media accounts:
  - Instagram @maternify: 39,200
  - Instagram @matronaparami: 55,600
  - TikTok @maternify: 5,692
  - LinkedIn @maternify: 2,346

Awards & Recognitions

• 2022: Selected by Lanzadera, top incubator in Spain and top 10 in Europe (Link).
• 2023: Top 100 most innovative startups in Spain by El Referente (Link).
• 2023: Selected by Tetuan Valley for Startup School (Link).
• 2023: Finalist, 30th Seedrocket Entrepreneurs Campus (Link).
• 2024: Finalist, Healthstart Fundación Madri+d (Link).
• 2025: Winners, Women Entrepreneurs Investment Forum Keiretsu (Link).
• 2025: Finalists, HR Startup Competition HR Innovation Summit (Link).
• 2025: Selected, Google for Startups Cloud Program (Link).
• 2025: Finalists, 1st Retech Investment Forum, Madrid Community (Link).
• 2025: Finalists, Madrid Emprende Investment Forum, top 10 out of 87 companies (Link).