Understanding the investment opportunity
Melboss is a professional platform and marketplace to support the development of emerging artists through specialized marketing services, mentoring and industry access opportunities. In addition, it offers, through a music intelligence service, advanced reports on the talent pool so that record labels, managers, promoters, brands, etc. can sign up more efficiently. In the current panorama of evolution and digitalization of the music industry, Melboss Music is positioned as a global marketplace with +100k registered professionals and technological capacity to explore the real needs of the music industry by offering specialized subscription services that include access to opportunities, digital marketing and 1-1 online session with world-class mentors.
By 2020, the impact of COVID-19 has accelerated the music industry's digitization process by one year, which should have taken place in about five years. This has meant that artists have had to focus quickly on their online development to gain more visibility (followers, streams, views) and be able to increase their income through opportunities that allow them to participate in online events, license their music for video games/movies/series, sell merchandising, collaborate with brands and other artists, etc.
In this context, Melboss has strengthened its position in the industry as a platform, allowing it to integrate all the players in the sector, optimizing the connection between supply and demand, and achieving growth of 25% in users and 12% in turnover compared to 2019.
Melboss has managed to sign collaboration agreements with two of the four largest record companies in the world (Sony and BMG) and is currently negotiating with the other two, Warner and Universal. The platform has +50 world-class mentors such as Al Schmitt (21 Grammys), Rafa Sardina (15 Grammys), Marc Urselli (3 Grammys), etc., and globally recognized artists such as Kylie Minogue, Darkiel, Fito and Fitipaldis, M-Clan, Azucar Moreno, Zahara, etc. The company has investors and advisors of international prestige in both the music and technology fields who have bet on Melboss and continue to do so (see video testimonials of Sarah Harmon -Former Iberia Linkedin Country Manager- and Manuel Colmenero - Multi-Platinum Award Winning Producer-)
In the digital age, artists must develop their careers on their own and record companies act as project accelerators. This means that millions of artists around the world need access to specialized services to develop their careers and these services have grown to $2,124 MM in the last year (32% YoY). In this context of the music industry, Melboss provides through its platform a music ecosystem that consolidates all industry players and offers specialized services for career development and tools that allow the creation of synergies and provide the best analysis to all companies looking for talent.
Melboss is in a stage of growth and expansion at an international level, focusing its development in the US, Mexico, UK, and Spain. Over the last three years, it has validated the product and services in Spain by working with +1000 clients and gaining the necessary experience to improve the quality and scalability of services and to be able to enter larger markets. At the level of users of the platform, there have been more than 100K registered professionals where 42% are from the US, 32% from Spain, and 26% from the rest of the world.
- digital business
Melboss Music Team
Ayudando a democratizar la industria de la música a través de soluciones innovadoras.
Desarrollador senior y experto en negocios digitales y redes sociales.
HH.RR. & Strategy Marketing Director
Noubi Ben Hamida
Reasons to invest View more data
The digitalization of the music industry is causing a profound transformation in the value chain where artists and content creators are the real protagonists as they can connect and sell their music directly to their target audience.
In 2020, it is estimated that the market for independent artists ($2124M) will increase by 32% annually, with services offered to artists increasing from $584M to $833M.
Melboss currently has +100,000 registered professionals on the platform globally where +70% are artists and has +50 world-class mentors offering 1-1 mentoring services through the platform.
The business is concentrated in the US, UK, Spain, and Mexico offering online services. Melboss has also signed agreements with record labels and management agencies such as BMG, Sony, and Cultura Rock that allow it to work with top level artists such as Kylie Minogue, Darkiel, Fito and Fitipaldis or Azucar Moreno among others.
Melboss focuses its business on the services it provides through its digital platform developed with technologies that allow it to grow and adapt to market demand.
On the other hand, there is an organic growth that is produced by the so-called 'network effect' so that the more registered professionals there are on the platform, the greater the value offered to other users and therefore more services are contracted which in turn causes a natural scalability of the business.
Some of these services such as opportunities and mentoring sessions are extreme sessions where Melboss acts as a connector and filter and are 100% scalable.
The last two years the annual growth in turnover has been over 50%.
Opportunity analysis Last update Apr 9, 2021 2:13:10 PM
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