Great investment opportunities are emerging in the ageing sector, we tell you why Neki is a good investment choice. 

MARKET

• Less and fewer people are born and we live longer. This has caused the demographic structure of the population to change: we are an ageing population.
• The "silver economy", referring to the grey hair of the ageing population, is destined to be one of the economies of the future. 
• In this market, there are great challenges to manage this situation, but also great business opportunities to respond to the demand of the elderly. 
• It is a growing market, consumer of solutions that provide quality of life and therefore, a great business opportunity in our hands. 

METRICS

• Validated product and business model. In 2017 in Spain, we reached positive EBITDA and in 2018 we launched a round of financing of €130,000 to continue growing.
• Since then, we have worked well and now we have more than 1,500 families using our locators. 
• In Italy this year we are already being profitable and we have started the expansion in Sweden and Portugal. You can see the following websites: neki.es, neki.it, neki.se and neki.pt
• We have a very high usage rate, families enter the app almost daily. 
• The low rate is very small. Once we are bought and tested, they are only removed for three reasons: because the elderly person dies, because they become too dependent and can't leave the house or because they end up being sent to a residence. 
• Our MRR or number of active clients is increasing month by month since we started. We are attracting more and more clients and yet very few families are leaving.

PRODUCT

• We are very focused on the elderly and therefore we are the only ones to have these different formats of non-stigmatizing localizers (watches, pendants, belts, etc.).

• This has helped us to differentiate ourselves, to create customized solutions for our elders and to validate the product and business model to particular families through the Internet.

• Thanks to this, throughout 2018, the 6 large Teleassistance companies have contacted us proactively to collaborate. After several months of testing and development, several of them have already integrated us in their catalogue and now we are the only ones to have a platform oriented to Teleassistance companies.
  
  

COLLABORATIONS

• • Teleassistance companies operate in a particularly competitive market, so they continually try to innovate more to strengthen their specialization in the care of the elderly and improve the quality of care. And since we are a solution that improves the "traditional red button", they have contacted us to integrate us into their services and replace or complement it with our devices. We have a very interesting window of opportunity in this area, due to the following reasons: 

    • With the recent reform of the teleassistance laws, this type of locators is now allowed in public tenders, as a support for the elderly. For now, there are few companies that offer such a variety of locators and with a platform already developed and compatible for telecare.

    • Thanks to the technological advances of the last few years, Neki's technology allows these locators to be small enough to fit in everyday accessories and cheap enough to be affordable in the competitive field of telecare.

    • After more than 8 months of developing the teleassistance platform, and several months of testing, we have earned the trust of these companies.

    • There will be a technological revolution in the field of telecare and home help; our goal is to be one of the protagonists of this change. In order to achieve this, our objective is to grow rapidly and to establish ourselves as the main suppliers of all the large ones.