Panapop is a Digital Native Vertical Brand (DNVB) of fashion accessories, which designs and sells watches, handbags and shopper bags for authentic, determined and creative women who have fun and take risks by dressing that way because it helps them spread the word about who they are and how they see life.

Thinking that the conventional aesthetic model is in crisis, Panapop has created a brand that fits very well with the current fashion market in which clothing is used as a tool to express personality.

Using a strategy of products with a message, it designs under its own slogans (such as "you") and with the help of major licenses such as Harry Potter, Warner Bros, Frida Kahlo, Van Gogh or the Little Prince, following the successful strategy of Happy Socks.

The brand, which is in the midst of a growth phase, has a net turnover of more than 2M€ and is already international. In 2020, 60% of sales were outside Spain, mainly in the Mexican, Italian, French, German and English markets. They sell through their own website and, recently, also via Amazon.

They have managed to position themselves as a relevant brand with a large community of followers (65k followers on Instagram and more than 100k on Facebook). Both the story of the startup itself, as well as the story behind each of their products, have made the press interested and they frequently get appearances in the most important media of fashion and the world of entrepreneurship. Some of them are: Forbes, Harper's Bazaar, Cosmopolitan, Yo Dona, Moda.es....