Understanding the investment opportunity
RepScan is an international LegalTech that protects the digital reputation of individuals, companies, and institutions.
Our mission is clear: eliminate negative content from the Internet and guarantee a safer digital environment. To achieve this, we have developed an ecosystem of innovative solutions:
- RepScan SaaS: a self-management platform that allows individuals, companies, and agencies to detect and eliminate harmful content in real time (such as defamatory news, images, videos, exposed personal data, or fake profiles), both their own and their clients'.
- RepScan Reviews: specialized service for the self-management of false and defamatory reviews on any online review platform (Google My Business, Trustpilot, GetYourGuide, among others), key for local businesses.
- RepScan Anti-Cyberbullying: a pioneering solution against digital harassment, in collaboration with schools, associations, and sports clubs, which eliminates harmful content and protects minors and vulnerable groups.
With offices in Barcelona, Miami, and Los Angeles, we have already eliminated more than 100,000 negative contents, reaching more than 12,800 clients in 65 countries and achieving a 96% success rate.
RepScan combines proprietary technology, legal backing, and a strong social commitment, positioning itself as the next European leader in online reputation and cybersecurity.
Investing in RepScan means betting on a company with a solid business model (SaaS subscriptions, one-shot services, and B2B2C agreements) and a real positive impact on digital society.
RepScan Team
CEO
Amadeo Sarrá
CEO
Executive MBA (IESE). Especialista en escalado de negocios digitales. CEO de RepScan, lidera su crecimiento y expansión internacional.
COO
Coque Moreno
COO
COO y cofundador de RepScan. Especialista en operaciones y analítica, con más de 10 años liderando equipos globales en el sector digital.
CPO
Mar Jufresa
CPO
Licenciada en Criminología, experta en riesgos digitales y cibercrimen. Más de 15 años desarrollando soluciones LegalTech innovadoras.
CTO
Lluís Llorens "Karpin"
CTO
CTO de RepScan. Ingeniero informático con más de 25 años de experiencia en desarrollo tecnológico, seguridad y arquitectura de sistemas.
Presidente
Josep Coll
Presidente
Presidente de RepScan. Abogado y emprendedor, fundador de Red Points y referente en LegalTech. Aporta visión estratégica y liderazgo.
Bonsai Partners
INVESTOR
Boyser
ADVISOR
PINAMA Inversiones
INVESTOR
Swanlaab Venture Factory
INVESTOR
Reasons to invest View more data
Product and Technology
- Proprietary LegalTech technology that combines automated monitoring with specialized legal support.
- Three solid and complementary verticals:
- SaaS → scalable subscription platform.
- Reviews → highly demanded niche solution for SMEs and local businesses.
- Anti-Cyberbullying → growing proposal with social and institutional impact.
- 96% success rate in the elimination of harmful content.
Market and Opportunity
- +1,800 clients in 65 countries, demonstrating global validation of the model.
- +100,000 removed contents, figures that endorse effectiveness and experience.
- The online reputation and cybersecurity market is booming, with a projected value of $22B by 2030 (source: sectoral market studies).
- High recurrence and loyalty: online reputation problems are continuous, which ensures stable and recurring revenues.
Business Model and Growth
- Recurring revenue via subscription (SaaS for monitoring, detection, and removal, and the review platform), one-off revenues (eShop) and B2B2C model for cyberbullying → diversified portfolio.
- Scalable structure: low marginal cost per additional customer.
- International expansion with offices in Barcelona, Miami, and Los Angeles.
Team and Resources
- Experienced leadership:
- Amadeo Sarrà (CEO): Executive MBA at IESE.
- Josep Coll (co-founder and President): a reference in LegalTech and founder of Red Points, a leading company in digital protection.
- Mar Jufresa (co-founder and CPO): criminologist, expert in digital risks.
- Francisco José Moreno (co-founder and COO): operations management and scalability.
- Lluís Llorens (CTO): Technical Computer Engineer.
- Multidisciplinary team that combines legal, technological, and business expertise.
Awards and Recognitions
- Entrepreneur of the Year awarded to Josep Coll for his innovative career in LegalTech.
- Winners of the 2021 Cambra Talent Awards in the Services category.
- Pre-selected in the South Summit 2025 Startup Competition (March 2025), among the top 450 international projects.
- Coverage in media such as Cinco Días (El País), Expansión, among others, highlighting the €3M investment round to boost technology against negative online reputation and fake news (we attach press dossier).
- Strategic collaborations with sports clubs, insurance companies, and law firms.
Competitive Differentiators
- Unique integration of technology + legal, with a competitive advantage that is difficult to replicate.
- Ethical and social positioning thanks to the fight against cyberbullying.
- Potential to consolidate as a global benchmark in online reputation, in a sector with high and growing demand.
In summary, RepScan offers international traction, validated metrics (+1,800 clients, +100,000 removed contents, 96% success) and a diversified SaaS model, led by a team with extensive experience in LegalTech.
Who is the reference investor?
Swanlaab Venture Factory
INVESTOR
About Swanlaab Venture Factory
Swanlaab, fundada en 2014, cuenta con un equipo internacional único que combina una amplia experiencia inversora y emprendedora desde Madrid y Tel Aviv. Especializándose en empresas B2B, Swanlaab aprovecha su excepcional trayectoria emprendedora para ayudar a los fundadores a escalar sus negocios. Entendiendo que el éxito no es solo un arte, sino un proceso meticulosamente elaborado, Swanlaab se compromete a apoyar a las empresas desde su inicio y a lo largo de su trayectoria. Los focos de inversión están situados en Software B2B, tecnología agroalimentaria y Search Fund.- Investing in startups: Since 2013
- Euros invested:€125M
- Investments:60
- Exits:5
They have demonstrated the capacity to turn an increasingly urgent social and business need—the management and cleanup of digital reputation—into a scalable model with proprietary technology and a clear customer focus. On the other hand, the market opportunity is enormous.
The proliferation of AI-generated content and the increasing difficulty in controlling personal and corporate digital footprint make RepScan an increasingly necessary solution. We are facing a context in which the demand for tools that protect online identity and reputation will multiply exponentially in the coming years.
Overall, RepScan brings together the elements we look for at Swanlaab: a solid team, a globally expanding market, differential technology, and execution focused on sustainable growth.
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