MARKET

In Spain, it is estimated that there are approximately 50,000 hair salons, generating more than 4 billion euros annually. This market includes barbershops as part of the male segment. Therefore, it is a high-volume market in constant growth, representing a significant opportunity to continue expanding through innovation.

In general terms, it is an under-professionalized and highly fragmented market. It is mostly dominated by self-employed profiles with strong technical knowledge in barbering, but with limited skills in strategic areas such as business management, finance, and marketing.

Moreover, unlike other markets, such as the U.S., where large franchise chains like Regis Corporation operate, there is no big player in the Spanish market. This clearly opens an opportunity for the creation of a large group to lead the sector at the national level.

TRENDS

Male personal care is booming and, in particular, the male hairdressing sector is experiencing notable growth. More and more men regularly visit barbershops seeking professional and high-quality service. 33% of Spaniards go to the barbershop once a month and 32% every two months. The average annual spending of Spanish men on hairdressing is €240. 

Additionally, customers are increasingly looking for a digitalized service. 42% of consumers prefer to book their appointment online, 83% search for barbershops through digital channels, and 60% follow salons on social media. Furthermore, beyond the service, customers seek to attend the barbershop for an experience.

For example, Revlon Professional (https://www.revlonprofessional.com/es/blog/como-crear-una-experiencia-memorable-en-el-salon/) points out that customers value exceptional experiences that go beyond the routine, transforming the salon into a space of relaxation and well-being. These experiences can foster long-term customer loyalty. In this sense, a study on classic barbershops highlights that clients seek more than just a haircut; they look for spaces where they can build community and enjoy an attractive environment, such as themed decorations and classic techniques. (https://www.seonetdigital.com/es/blog/marketing-para-peluquerias).

EXPERIENCE

This is a validated business model, operating since 2020, with proven results in both company-owned and franchised centers. Moreover, Skul Barber Shop has established itself as a recognized and well-regarded brand by customers and industry professionals, associated with values such as professionalism, quality, and modernity.

TECHNOLOGY

We have developed proprietary technology aimed at improving profitability and results, and optimizing and facilitating business management. With a data-driven approach, we have created a system that: 

Optimizes occupancy and reduces downtime: thanks to its analysis engine, it allows for better booking management and maximized resource use.

Increases average ticket: with personalization strategies and dynamic offers, each client receives recommendations that encourage spending.

Reduces operating costs: Automation minimizes resource waste, optimizes staff management, and improves operational efficiency.

Our software also improves the relationship and service with the customer by facilitating the booking process, service delivery, and offering personalized offers and products. In a sector with narrow margins, high costs, and some instability, technology plays a key role in minimizing risks and ensuring business success.

TEAM

We have a multidisciplinary team with experience in business, finance, marketing, and the beauty and franchise sectors. Our team has successfully developed other businesses and has years of experience working in large companies, allowing us to bring both strategic and practical vision to each project.