Understanding the investment opportunity
Sounds Market began its activity in 2018 as a marketplace for second-hand musical instruments. Over time, as it did not achieve the expected growth, the founders identified an opportunity in the electronic music vertical, specifically in DJ equipment, which turned out to be the most popular product on the platform.
Therefore, at the end of 2022, while still being a marketplace, Sounds Market began to buy, refurbish, and resell this type of product, offering a one-year warranty. This strategy significantly increased its gross margin (from 4% to 28%) and its average ticket (from €500 to €1,600), directly impacting its revenue: in just two years and with the same team, Sounds Market went from earning less than €1,000/month to exceeding €80,000/month.
Today, supported by very favorable market dynamics —electronic music is trending and growing with a CAGR of between 6% and 8%, the circular economy continues to grow at double digits (Source) and the purchase of refurbished products is increasing due to greater environmental awareness (Source)—, Sounds Market is consolidating itself as the leading platform and reseller in the music sector, focused on electronic music equipment. It functions as a circular economy "all-in-one": users can not only safely buy and sell among themselves, but also interact directly with Sounds Market to buy, sell, or trade products.
The main business line continues to be recommerce of refurbished products, while the marketplace functions as a key tool to build community and capture future recommerce customers. Furthermore, Sounds Market makes its refurbishment workshop available to everyone to offer technical repair services for DJ equipment, diversifying revenue and strengthening its reputation by leveraging its own infrastructure. After outsourcing the technical service for three years, a technical in-house staff member was incorporated starting in the second half of 2025, significantly improving cost and time efficiency; thanks to this, the operational margin went from less than 15% in 2024 to exceeding 20% in some months of 2025.
INVESTMENT STAGE
MARKET
- music
- ecommerce
- online marketplaces
- (+2)
OFFICIAL WEBPAGE
Sounds Market Team
CEO
Pau Agustí Esmerats
CEO
Co-fundador y CEO de Sounds Market.
COO
Jordi Agustí Fusté
COO
Co-fundador y COO de Sounds Market.
CTO
Guillem Batalla Puignou
CTO
Co-fundador y CTO de Sounds Market.
Enric Flix
BUSINESSANGEL
Fundación Ponsich
INVESTOR
Xavier Soucheiron
BUSINESSANGEL
Barcelona Activa
INCUBATOR
Conector Startup Accelerator
ACCELERATOR
Reasons to invest View more data
Proven Market Fit
- More than €750,000 in sales revenue in 2024, with recurrent monthly operations in Spain, France, Italy, and Germany.
Demonstrated Scalability
- With the same personnel and economic resources as in 2022, the evolution of turnover has been as follows: €130K in 2022, €459K in 2023, and more than €750K in 2024.
Profitability and Stability
- Sounds Market has worked during the first half of 2025 to improve its operational efficiency, which has led it to start generating positive EBITDA for several months in 2025 for the first time since its founding. Therefore, the risk of startup mortality becomes very low compared to other startups in earlier stages with less market validation.
Customer Ratings
- Hundreds of customers rate Sounds Market with an average of 4.9/5 stars on Trustpilot and Google.
Market (Music)
- The market volume for electronic instruments amounts to approximately €750 million annually (the global volume for musical instruments is close to €20 billion). Source: Mordor Intelligence. This is a constantly growing category driven by innovation and the digitalization of the music and entertainment industry.
Market (Second Hand)
- The second-hand market is growing double digits year-over-year, and it is estimated to triple its market volume within 10 years (sources: Circular Business Review and Decisions Advisors). Specifically, refurbished technological products are one of the verticals with the highest growth and greatest projection for the coming years.
Team
- Full-time team consisting of the three co-founders (with complementary profiles and more than seven years of entrepreneurship in the second-hand and music industry sectors), a full-stack developer, an equipment repair technician, and another employee to attend to the showroom and warehouse tasks. The founders have previous experience scaling startups and have worked for companies such as CaixaBank, Apple, and Audi. Since the founding, they have received awards and recognition from Barcelona Activa, Orange, and Havas Media, among other entities.
Product
- Website with a renewed design in 2025, with more than 80,000 registered users who have published a total of 70,000 product advertisements for sale.
Community
- In addition to registered users, Sounds Market has more than 50,000 followers on social media with very high engagement. This allows for collaborations with top-tier DJs and influencers like Adrian Mills, Aerea, Nikolina, Jordi Roca, and Ibai Rider, expanding visibility (between 1 and 2 million organic monthly impressions on Instagram) and the reputation of Sounds Market at no cost to hundreds of thousands of potential customers.
Who is the reference investor?
Fundación Ponsich
INVESTOR
About Fundación Ponsich
La Fundación Patronato Ponsich es una entidad privada sin ánimo de lucro constituida en 1976, cuyo objetivo es ayudar financieramente a enfermos y personas mayores con necesidades económicas. Promueve valores fundamentales como la justicia social, la autonomía personal y la transparencia en todas sus actuaciones.- Investing in startups:N/A
- Euros invested:N/A
- Investments:+ 7
- Exits:N/A
The Foundation manages a real estate and financial portfolio with the sole objective of maximizing its returns, within the limitations detailed below, in order to fulfill its foundational purpose by distributing said returns.
Due to the type of institution it is and the philosophy of the board of trustees that manages it, it does not invest everywhere. We do not want overly speculative investments and we try not to invest directly in certain sectors that do not comply with ESG standards.
We have invested in certain emerging companies whose projects we liked for their purpose. We currently have ongoing investments in the alternative energy sector, in a coworking space, in a portable piano, and we also invest in two fintech companies, one of which did not do well and the other very well.
We also participate in a company that grants microcredits to women in South America for the development of small projects, and we are now about to exit a container deposit project in the port of Barcelona.
Sounds Market is a project in which we initially invested in 2022 and which we continue to support in the next expansion, because we like the activity they carry out, giving new life to completely recyclable instruments, with all that this implies in terms of cost savings for society, and because of the spectacular growth it has had in recent years, which has allowed them to reach a positive EBITDA situation and dedicate the financing exclusively to growth and not to cover economic shortfalls.
It has also invested in...
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