Booming sector: edtech and soft skills at the core of the business and educational future

Digital education is one of the fastest-growing markets globally, with an annual growth projection of 8% through 2033. Within this landscape, soft skills are essential: 82% of companies recognize their importance and are willing to invest in developing them among employees, according to the 2023 World Economic Forum. storytraining is strategically positioned at the intersection of these two megatrends.

Pedagogical innovation: turning training into entertainment

Unlike traditional models limited to pre-recorded classes, storytraining leverages audiovisual fiction—series, movies, and soon interactive content—to maximize engagement and learning retention. This creates an experience that fosters a deep and lasting connection to the skills acquired.

Scalable model with high margins

As a digital platform, our costs do not grow proportionally with the number of users. This allows storytraining to capture large market volumes without significantly increasing operational costs. With a subscription-based model and accessible pricing, we have created a scalable and sustainable business that generates profits even in the early stages of growth.

Academic certification

We are certified by the Universidad Francisco de Vitoria, a key differentiating factor that strengthens our value proposition for both B2B and B2C markets.

Business recognition

Our client portfolio includes major names such as MAPFRE, PwC, Minsait (INDRA), Prosegur, and the Madrid City Council, among others, validating the quality and effectiveness of our training solution.

Proven operational efficiency

Storytraining produces its content with an 80% cost reduction compared to industry standards, thanks to our collaboration with MR Factory and a unique methodology. This enables us to offer high-quality productions at competitive prices, expanding our operating margin.

International presence and expanding market

With operations in Spain and representation in key Latin American markets such as Mexico, Colombia, and Chile, storytraining has access to a potential market of over 120 million Spanish-speaking professionals. Furthermore, our technology enables content dubbing into other languages, unlocking global expansion opportunities at a low cost.

High-level team with business and technology expertise

Led by Juan Mateo, an expert in training and scriptwriting with over 25 years of experience, and supported by an advisory board featuring prominent figures from the business world, our team possesses the expertise and network to execute the company’s vision and lead the soft skills training market.

Validated market and growing demand

The success of our organic LinkedIn campaigns, generating over 76,000 views in a year and significant engagement, confirms the market's interest in our offering. This momentum positions us to expand our marketing strategy and attract new clients in both the corporate and educational sectors.

Constant innovation in new formats

Through initiatives such as interactive videos, educational comics, and digital sticker albums, storytraining continues to push the boundaries of how educational content is consumed. These innovations allow us to stay at the forefront of the industry and differentiate our offering in a competitive market.

In June 2024, ENISA awarded us the Emerging Company Certification, further validating our growth and innovative approach.