Talent Class is the platform for online Masters and professional cooking courses. Students learn from the best chefs in the world through educational programmes.

Talent Class mixes recorded courses and weekly live classes with a participatory methodology in which the student has to cook at home to compete with the rest of the students and to be able to qualify for the quarterly rankings. You learn by doing and experimenting to make it fun and promote continued use.

Two growing trends are present in our project. On the one hand, gastronomy, which has become the main hobby of a significant percentage of the population; and on the other hand, continuous, flexible, affordable learning, at any time and from anywhere.

As well as having a cultural connotation, gastronomy is a vehicle for identity and socialisation, representing the customs of each region and geography, in which everything changes, from the ingredients to the preparations.

The pandemic increased the search for ingredients not normally used in private kitchens by a factor of 20. This interest continues after the first waves.

A high rating by our customers (more than 2 hours of use per week), is making it possible for them to recommend us to friends and family, helping us to grow in sales without the need to invest large amounts in advertising and marketing.

Our content does not expire because it is not dated (it is called "evergreen content") and we have already begun international expansion from Mexico.

In terms of population (120 million) and culinary identity (its typical dishes are unique and internationally recognised), Mexico is the ideal location to begin expansion into Spanish-speaking markets.

We have managed to create an effective methodology that can be applied to other learning beyond the kitchen. This methodology is one of the pillars of our success.

In December 2021 we launched the first online Master's degree in cooking. Our subscription students were looking for a guided and professional training in which they could be trained 100%. From the launch of the first call until today it has been a success, multiplying the return by up to 3 times that of the subscription. In the coming months we will be launching new professional Masters with an average ticket of €700.

Our business has been focused on B2C (private end consumer), but now we have managed to create programmes for B2B professionals (companies and institutions). This means a qualitative leap in sales figures as the product is based on enriched existing content. The hospitality sector manifests as one of its main problems, a serious lack of qualified professionals. We are in the right position to offer the appropriate and validated tools to fill this gap in the sector. This is the website of Máster Profesional.

In addition, we are in talks with more than twenty-five major food, energy, kitchenware, household goods, beverage and other brands that are interested in developing marketing actions with us.

The first was launched with the operator Yoigo in November 2021 and 1.5 million messages were sent to its customers promoting a month and a half trial of the platform with 5,000 free licences. To date we have closed agreements with companies such as Movistar, Interaceituna, Hostelería de España. Facyre, Newlux (largest company selling kitchen products).

Due to the success of the initiatives, Yoigo proposes us to periodically repeat the experience and promote our offers to their customers, which allows us to capture a large number of leads without investment. In addition, there are several commercial opportunities that we are currently exploiting.