TOTEEMI
TOTEEMI
Understanding the investment opportunity
TOTEEMI was born with the purpose of creating a new app for athletes of all levels, with game dynamics that provide users with new forms of entertainment and competition in the digital realm, and above all, motivate new users to exercise.
Theta Collective, S.L. (hereinafter Toteemi) is a tech start-up whose goal is to completely revolutionize the traditional sports sector by developing and promoting an app that merges outdoor sports with virtual competitions.
The business idea arose with the mission of creating the first platform for amateur athletes where they can find micro-sponsorships and support for practicing their favorite sport regardless of their level. The idea is to progress within the game by conquering territories and evolving their avatar through practicing their favorite sports activities, competing with players worldwide, or completing individual missions.
Toteemi's value proposition focuses primarily on the gamification of sports, applying game dynamics in sports contexts to achieve results and generate more stimulating experiences for users. Users are rewarded with physical and digital prizes for their sports activities.
On the one hand, the game dynamics aim to help promote intrinsic values in the sports world, such as motivation to practice sports.
On the other hand, the creation of an internal economy to earn virtual coins through achieved milestones, which can be exchanged for prizes in our marketplace as an extra motivation to exercise, as well as an engagement to use the app daily.
ATTENTION: The investment round in Toteemi is structured as follows:
- Direct investment in the Startup for its current partners and for previous commitments.
- The rest of the partners through the subscription of shares in the Investment Company, as long as it reaches a minimum of 5% participation in the Startup. If this is not reached, the investment will be direct in the Startup, and the investors will be channeled through a Syndicate.
There is a circumstance that we must highlight: if when capital gains are generated, the Investment Company has seen its participation reduced below 5% of Toteemi, such capital gains will be subject to double taxation, due to the non-exemption from corporate tax. We will implement mechanisms to try to avoid this, but you need to be aware of this circumstance.
TOTEEMI Team
Advisor
Pamela Zuloaga
Advisor
Advisor
Fernando Pascua
Advisor
Advisor-Fundador
Alfredo Manuel Laguía
Advisor-Fundador
CEO
Antonio Duarte
CEO
Jose Ortiz
CMO
Patricia Pérez de Villar
Head of Finance
Alejandro Gonzalez
CTO
Asentis
INVESTOR
Cocoon Life Sports
INVESTOR
Danpama 92 Inversiones
INVESTOR
Mariano Gon
BUSINESSANGEL
Oowlish Venture
INVESTOR
Ster Collective
INVESTOR
Reasons to invest View more data
The world of sports is a booming sector, with more and more people practicing it and looking for new forms of motivation and, why not, rewards for the effort made. Additionally, sports brands need new ways to connect more directly with their users. And users are looking for a community to belong to, one that they identify with and that provides them with value, recognition, motivation, and exclusive benefits (products, experiences...).
Our application initially works through a free integration with the Strava API. Strava is an internet-based and GPS social network focused on athletes such as cyclists and runners, where they record their routes and workouts. It is worth mentioning that the number of people using Strava, for example, has grown by 118% in recent years. In Spain alone, more than 1.5 million people use it, and more than 120 million worldwide. In 2023 (final figures not yet published), it is estimated that total subscriptions to fitness apps reached a volume of over 5 billion users, with a premium subscription penetration of over 42% of the total.
In our first year, more than 25,000 athletes registered, with over 85,000 downloads.
Prominent investors in the sports world, such as Carlos Coloma, an ex-Olympic medalist in cycling, and Daniel Carvajal, a professional football player, are part of TOTEEMI's shareholders.
In September 2024, we will launch a new version of TOTEEMI that will bring new features to increase user engagement. Among the novelties: a marketplace where users can redeem earned coins, and brands will have the opportunity to reach these users. Additionally, we will include connection to Garmin, exponentially increasing the app's user base.
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