Understanding the investment opportunity
TradEasy is a SaaS tool for retail investors whose mission is to improve their trading performance with a simple methodology that validates and automates trading strategies.
Through the tradEasy solution, investors can create automatic strategies in three steps without programming. Meanwhile, they can validate their strategies thanks to a simulation system that allows them to see how they would have worked in the past in just 10 seconds, when a simulation with the same quality in the market takes 5 minutes to obtain.
Thanks to this, they have become the first tool in the market to offer automatic online trading with ƒ simulations in seconds. This R&D component is what has allowed them to obtain funding from the Center for Technological Development (CDTI Cervera).
With this project, approved by the Ministry of Science and Innovation, tradEasy is working on the application of genetic optimization algorithms to perform peak speed simulations with more robust results. This will allow them to develop a future R&D phase where they will apply artificial intelligence within their platform and thus offer more efficient systems to the investment community.
Since its launch, they have already managed to attract more than 1,000 paying users with an average quarterly growth of 50.12%, validating their proposal and business model with clients from both Spain and Latin America.
At this point, tradEasy is expanding its financial base to increase its user acquisition both nationally and internationally and to continue developing the new product features scheduled for this year.
Cristian Gómez Martínez
TOP 5 PARTNERS
Open Future (Cornellà)
Reasons to invest View more data
- Tradeasy is the first tool in the market to offer automatic trading in an extremely simple, online way including simulations with an R&D component to make simulations in just 10 seconds when a simulation with the same quality takes about 5 minutes in competitors' simulations.
- The Tradeasy team has more than 14 years of experience in IT consulting, 12 years in the startup world with 5 previous projects, and more than 10 years of experience in trading. They have been developing more than 500 robots, and have raised more than €500,000 in funding.
- They are currently in F10, a startup acceleration program oriented to companies in the Fintech sector, after a tough selection process of 12 candidates among more than 200. The project belongs to Bolsas y Mercados Españoles (BME). They have also gone through 3 other acceleration programs, Telefónica Open Future, Lanzadera, and Netmentora.
- Its platform has been designed with special attention to ease of use, which is one of its main competitive advantages over its direct competitors.
They have created the fastest trading strategy simulator on the market, an R&D&I project with which they have obtained funding from the Center for Technological Development (CDTI). With it, the investor defines the conditions for opening orders and the conditions for closing orders. In a matter of seconds, he has the results of the simulation with a high quality of precision, when in the market the time is about 5 minutes. In this way, retail investors are able to minimize the risk of their strategy, validating it before putting it to trade. Tradeasy offers them transparency, as users can see and modify all the parameters of the strategy and the indicators it uses.
Who is the reference investor?
TOP 5 PARTNERS
About TOP 5 PARTNERSTop 5 Partners es un pledge fund especializado en coinversiones en seed-startups. Abren la puerta al pequeño ahorrador a rentabilizar sus inversiones mediante la selección de los proyectos más prometedores. Aportan a los emprendedores smart capital a través de su red de coinversores formada por directivos de grandes compañías multinacionales.
- Invirtiendo en startups:1,5 años
- Euros invertidos:600K
"These are the arguments we consider to participate again in TradEAsy:
- The demonstrated results and metrics make the project investable, regardless of whether we have done it before.
- We believe the value proposition fits perfectly with a current dynamic where many people choose to invest in market equities. Before the pandemic, but especially after, it has certainly become an activity that many have been introduced to.
- The trust that the management team has created in entities such as Lanzadera, F10 or Startupxplore itself is significant. And for us, another opportunity.
- For TOP5, the fact of reinvesting in an investee demonstrates two things
- Message to Startups in our portfolio. We follow them, we love them and we try to make them grow. So participating again in this round demonstrates the confidence that we are trying to work with our portfolio for the long term.
- For investors. To new investors, to present an opportunity that we follow, that we value and that we see as exitable. And for first round investors, a second step that secures their first participation, whether they invest again or not.
- The relationship with the team. Whether our participation goes well or not, the work of the team makes them worthy of our investment because of the relationship we have created over time and because of the possibilities they have to make our investment successful."
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Opportunity analysis Last update Jul 19, 2021 10:21:49 AM
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