ABOUT Alex Parellada Frouchtman
Results-focused and accomplished professional with 10 years experience in marketing and business development in the food and beverage industry.
Known for consistently exceeding expectations in key performance areas including increases in business development opportunities, enhancement of profitability and strong consumer analysis and engagement. Extremely adaptable to changing product lines, highly proficient working within tight and competitive markets across the consumer sector.
Areas of Expertise: Branding, digital/non digital marketing strategy, media planning, driving I&R, long term strategy / sustainability, new product and business development, P&L management, project management
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