About Ana Etxebarria
I believe the power of the word-of-mouth to be the most potent marketing force to grow and retain the universe of our customers.
I believe it is the consumer who creates the rules for the sale process now, is not the sellers' choice anymore. Make a consumer mad and be ready to have the best word of mouth advertiser against you.
I believe that those customers who are excited about their experience with a product or, as in my case, with a service, can become straightforward preachers for a company.
I believe it is this group of "satisfied believers" the one that make a difference and spreads the good name of a company among their relations.
And I believe that organizations that focus on building word-of-mouth into mature evangelism grow faster, are more profitable and have big-picture ideas that somehow change the world.
It's fun, thrilling stuff.
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