ABOUT Andres Varela da Costa
My name is Andrés Varela da Costa, a real Iberian (half Spanish/half Portuguese) developing business for SeQR by Seamless.
Almost 15 years of experience in the Digital field helping big brands and start-ups to grow their sales and transform their business models, mix of consultancy background (former McKinsey’s change management business area: Institute of Management Resources, now Proudfoot consulting) with strong Marketing knowledge and Commercial acumen.
As a Sales person i have developed business from the scratch in Portuguese, Spanish and Latam markets for top-notch performance based marketing services companies and agencies like Tradedoubler (profitable operation after 6 months) and Genetsis partners for different brands (Coke, L’Oreal, Danone, American Express, Air France, Fnac, Ford, itunes/Mac, Dell, Sonae, Vodafone…) in various verticals FMCG, Finance, Fashion, Retail, Consumer electronics, Travel… as a manager i know the Corporate world in first person from Entertainment and travel companies like AMC Entertainment. My first internet start-up experience was with despegar.com in 2001
As an entrepreneur i’ve tried to set-up a new performance marketing full services agency, paid on success, integrating contact centres and DataBases nurtured with Big Data processing.
Prior to SEQR i've been helping to internationalise a successful e-commerce Spanish start-up (Ticketea.com) and to step into the iberian markets the payment enablement mobile application from POWA Technologies: POWATAG, which is a one-click shopping everywhere/anytime.
I have participated as a writer and researcher in some ocassions and received awards for the company services i've been involved with (take a look on my linked in). During the last year i've had the opportunity to mentor start-up projects within the Valley Digital University. I am very interested on education as a source of inspiration, space to exchange and share knowledge and incubation of new disruptive projects.
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