About Brandon A
I first entered the sporting world at the age of 2, when my mother put my twin brother and I in gymnastics. By the age of 9 we were both National and Junior Olympic Champions. Trying our hand at several other sports, we quickly became part of the National Development Program for USA Diving before pursing track and field on NCAA Division 1 scholarships and eventually on the pro-circuit.
After nearly 20 years of being multi-sport elite level athletes, injury forced us to hang up our track spikes. This is when my brother and I Co-Founded Fitter; a Digital Health startup focused on optimising motivation and accountability to maximise people's daily productivity and quality of life.
Our first product is a mobile app currently being developed that aims to solve the issue of inactivity using geolocation to connect people, places, and activities. By allowing you to track and log your daily activity our platform creates a space of accountability. Following and interacting with other users is how our platform is solving the issue of motivation.
Not only is inactivity the leading cause of health issues such as hypertension, obesity, diabetes, and reduced psychological well-being; In the work place, it is the leading cause of absenteeism and presenteeism accounting for more than $1 Trillion in annual losses for companies.
It is our goal to use this company to help as many people as possible maximise their quality of life because everyone has the right to experience the absolute best that this world has to offer.