About Brian Choo
(www.invaber.com) Brian graduated from Deakin University, Australia on 2005 studied Computer Science major in Software Development. When Brian was on 19 years old and was studying in college he already achieved Young IT Entrepreneur Award (HSBC) 2002. Brian have 8 years’ experience on IT implementation on industries like Banking/Investment, Retail, Warehouse & Distribution, Telecommunication and CRM Software Product for many multinational companies such as Brightstar Corporation, Entellium, Electronic Data Systems (EDS), Hewlett Packard (HP), British American Tobacco(BAT), Standard Chartered Bank and Tesco UK. Brian main interest on IT services is to achieve more successful IT solution implementation experience for large corporation focusing to simplify business operation and optimize the business efficiency. Lastly continues using new/latest IT technologies to provide, introduce, recommend and suggest more option or new efficient method to business.
The reason I choose IT industry because I strongly believed that IT can help human kind and contribute to the society. When I was 25 years old, I had been approach by many friend who owning small medium business. They wish I can use IT to optimize their product/services sales. Therefore I come out this idea that can fit both which I mean win, win situation where the business can optimize sales and consumer pay less in the same time. My mission is to eliminate marketing and customer services cost which can reduce the product and services price significantly and optimize sales in the same time. The idea is born on 2012 when I was working in a well-known bank Standard & Chartered as Senior System Analyst who started Enterprise Fraud System development. One year after that in 2013 I formed Invaber.