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Gordon Coyle
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The Coyle Approach to Business Insurance is very different than what you may be familiar with.
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About Gordon Coyle
The Coyle Approach to Business Insurance is very different than what you may be familiar with. Several years ago we abandoned the traditional process of marketing insurance focused solely on premium reductions. Most brokers today still rely on attempting to leverage the marketplace to reduce premiums. It’s called “shopping around for the best price” or the Copy – Quote –and- Pray proces.
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