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Jack Reacher
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With how accessible the internet is today, would you believe me if I told you the number of people who go online every day is still increasi
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About Jack Reacher
Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time: on the internet.
Enter digital marketing -- in other words, any form of marketing that exists online.
Click here to download our free guide to digital marketing fundamentals.
At HubSpot, we talk a lot about inbound marketing as a really effective way to attract, engage, and delight customers online. But we still get a lot of questions from people all around the world about digital marketing. So, we decided to answer them. Click the links below to jump to each question, or keep reading to see how digital marketing is carries out today.
What does a digital marketer do?
Inbound Marketing vs. Digital Marketing: Which is it?
Does digital marketing work for all businesses?
What is the role of digital marketing to a company?
What types of digital content should I create?
How long will it take to see results from my content?
Do I need a big budget for digital marketing?
How does mobile marketing fit into my digital marketing strategy?
I'm ready to try digital marketing. Now what?
So, how do you define digital marketing today?
Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.
A seasoned inbound marketer might say inbound marketing and digital marketing are virtually the same thing, but there are some minor differences. And conversations with marketers and business owners in the U.S., U.K., Asia, Australia, and New Zealand, I've learned a lot about how those small differences are being observed across the world.
How does a business define digital marketing?
Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online. From the website itself to a business's online branding assets -- digital advertising, email marketing, online brochures, and beyond -- there's a spectrum of tactics that fall under the umbrella of "digital marketing."
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