About Jose Garcia Pacheco
Marketing Executive & Technology goer. Based in Madrid. Specialist in defining, launching Media products and E-commerce/SaaS Businesses, combining traditional & on line marketing activities in a business & operational marketing plan. Accumulated experience within international companies. Expertise on digital transformation with large traditional companies. Now Working on Venture and Business Development.
· Bachelor Degree in Economics & Business. Master in Marketing (ESIC Business School, Madrid).
· 12+ years experience as marketing director & business developer with a background experience on research.
· Founder at Smart Net & Smart Interactive, Co-founder Zriler publishing and Funddy.com among other collaborations
Professional Expertise & Interests
Leading Media / Ecommerce companies, startups or divisions
Managing brand plans & partnerships (cross brands)
Cross actions (traditional media / Business & new media / business)
Digital marketing, sports Marketing, Multi media campaigns plan, artwork & control, Customer care, partnership deals, VOD, AVOD / TVOD / SVOD, Cross promotional /selling plans, TV, radio & New media launch and optimization, Online Media, Internet business, Online business, Innovation, Ecommerce, Private Sales, promotional Sales, Daily Deals, Online Marketing, Direct Marketing, Relationship Marketing, Mobile, Iphone app, iPad, Strategic Partnerships, Promotional tools (QR codes, loyalty cards).
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