I am energetic, enthusiastic, and self-motivated finance professional with double master degree in Finance and Accounting. I consider myself to be a quick learner, detail-oriented, with strong analytical mind. I am collaborative, with excellent communication ability and a good sense of humor.
I am the Chief Financial Officer of Novalogy. We are developing AYO - a smart eye-wear that uses scientifically backed blue light, and is fully controlled and operated by a smartphone app.
My responsibilities include Calculating market size and potential; finding useful references (e.g. credible market reports)
and information (e.g. consumer behavior and preferences, similar product sale figures, etc.) regarding to Total Available Market (TAM), Serviceable Available Market (SAM) and Serviceable Obtainable Market (SOM); creating the detailed financial forecast (income statements, balance sheets and cash flow statements) and company valuation; creating a detailed pro-forma specs (breakdown of tasks and allocation of resources, time and costs); creation of other relevant financial reports; creation of detailed financial investment plan needed to start and operate the venture (e.g. breakdown to multiple stages including start up activities like prototyping until going to the market); digital analytics and Facebook advertising.