Founding and COO dontknow & Founding Partner Practikalia Experience



Francisco has been involved in the digital industry since 2010 and has founded 3 companies focused on knowledge and learning – LifeLike Interaction, dontknow and Practikalia Experience. 

Francisco started his career as a consultant at Andersen Consulting (Accenture) where he worked in the United States and Spain developing and implementing Geographic Information Systems.  He later joined McKinsey & Company working on high impact engagements for clients in the Industrial, Telecomm. & Construction sectors located in Spain, Portugal and Germany.

After a successful career as a consultant Francisco joined CEMEX, one of the largest multinational construction companies in the world.  His last corporate assignment was Managing Director of Hormicemex and Aricemex. He was a member of CEMEX’s Executive Committee and a Board member of the Spanish Ready Mix Association (ANEFHOP), the Spanish Aggregates Association (ANEFA) and the European Aggregates Association in Brussels (UEPG).

Paco received an MBA from the Harvard Business School and a Mechanical Engineering degree from the University of Texas at Austin. He is fluent in English and Spanish and also speaks French and Portuguese.


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