culture architect, brand strategist, entrepreneur #WIT

User

ABOUT RACHAEL SHAYNE

      
Rachael Shayne is the CMO and Co-Founder of the startup Cubspot, a dual-sided platform marketplace of camps, lessons and tutors for kids K-12. She is a brand architect and culture strategist located in Boulder, Colorado. Rachael connects brand strategy with corporate vision to turn beliefs, habits, and systems into a unique company-OS by fusing branding, values, heritage philosophy and reputation management into a cohesive story and inspirational ethos. By tapping into her background at advertising agencies and working on global brands, she’s able to approach culture, diversity and inclusion from a unique, high EQ perspective that fits the new definition of innovation and creates an enviable competitive advantage for Cubspot. 


She has also served as Vice President of People.Culture.Brand. at Zayo Group where she oversaw the global management of the company’s people operations, brand, culture strategy and public relations. Throughout her career, she has helped guide some of the world’s leading brands, including Procter & Gamble, Nestlé, Alibaba.com, The North Face, TapInfluence, Colorado Tourism and more. Rachael earned a B.A. in Communications from the University of Colorado Denver. She is a mentor at Greenhouse Scholars and an active member of CU Women’s Council and Women’s Foundation of Colorado in addition to serving on the Board of CU’s Leeds School of Business. Rachael has 11-year-old twins, two french bulldogs, and practices yoga. @rachaelshayne
    

STARTUPS I FOUNDED/WORKED AT (1)

SECTORS - INDUSTRY

PROFILE STRENGTH

This profile looks great, do you want to share it with the world?
BEGINNER
ADVANCED
REAL PRO

This website uses cookies to allow us to see how the site is used. If you continue to use this site we will assume that you are happy with this. If you want to use the site without cookies or would like to know more, you can do that. here .