Trappit has already developed one Application (ARPO) focus on Airline Reservation Price Optimisation. Ticket prices offered by airlines via their own electronic booking systems or by travel agents through using Global Distribution Systems vary constantly in response to changes in demand. We can underline that our application is a tool that is able to use all the different platforms and it is not depending on anyone in specific. Our approach with the key business travel agencies is based on a partnership as they have understood the importance of this tool to their customers, and make them more competitive in the market where they operate through embeding our tool within their value proposition. We find true and substantial savings in business travel and retail through providing a unique business intelligence that nobody can do it at this moment like us.