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Veronica Torras
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Growth + IA & Fractional CMO/CGO | 3x Co-Founder | Mentora + Formadora Emprendimiento & Innovación
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About Veronica Torras
I help companies develop growth, communication and marketing strategies as fractional CMO/CGO for seed-stage startups and SMEs including Starkey Spain, Ieku, and Ángela Navarro. I also co-founded IA-ya!, where I train companies to truly adopt generative AI through practical, results-oriented programs.
With 12 years teaching entrepreneurship at institutions like Tecnocampus, UPF, ESADE, and OpenExO, I've trained over 1,000 entrepreneurs on customer development, business validation, and growth strategies. My approach emphasizes testing and validation before building, drawing from my experience as a three-time co-founder of venture-backed tech startups.
I'm the Spanish translator of The Mom Test* and have been a certified facilitator and trainer of The Mom Test methodology in both English and Spanish for 15 years, helping entrepreneurs learn how to have honest customer conversations that reveal the truth about their business ideas.
*The Mom Test Book has been recommended by Y Combinator, SeedCamp, and TechStars. +70,000 units sold, translated to 7 languages.
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