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OMM 615 Entire Course New

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OMM 615 Week 1 Discussion 1 IMC and Marcom NEW OMM 615 Week 1 Discussion 1 IMC and Marcom What is marcom? How have the functions within marketing communications become more integrated? What does the Forbes writer, Judy Begehr, say about how content will impact the IMC? Why is this important? Incorporate concepts and examples from this week’s lecture in your post. Respond to at leasttwo of your classmates’ posts.

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