ASADRA is in the business of connecting exciting conscious fashion designers to a global audience through an online marketplace that features curated fashion with a new shopping experience that personalises our fashion content according to each unique user.
ASADRA has been created to solve the following problems;
– To provide a sustainable alternative to the impact that fast fashion is having on our world.
– To allow conscious designers the scope and exposure to compete against big brands and fast fashion.
– To enable customers to enjoy discovering new and unique fashion that they can be proud to wear.
In the process of realizing the solution to these problems, ASADRA is creating unique, brand-defining experiences for consciously designed fashion that keeps customers coming back.
ASADRA is about reconnecting with clothes, rather than viewing them as quick trends or throwaway items. It’s about tapping into the pleasure of buying a well-made, long lasting, sustainable garment with a timeless design and being able to recognize quality and to understand the full story of how it was made.
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