Problem: Imagine you are a women trying to book a beauty service in Chile. There over 15,000 beauty salons, with hardly any information online, and their traditional booking system is not enough for 21st century women. It is hard to believe that you can order meals online, make plane reservations, book doctor appointments online, but to make a personal grooming appointment, you have go old school and use the phone, having to search for each salon individually. Professionals have a tough time finding new customers and managing their business, as they are still using inefficient booking systems, mostly pen and paper. Solution: BePretty is the first urban guide in Latam that in one hand, enables women to search, discover, and book beauty appointments, and on the other, it allows professionals to scale their businesses by promoting and managing them online.