The current economic situation is pushing small businesses to a limit situation, most are struggling to survive with the toll of bankruptcy raising daily. Consumption has plummeted in the last few years and only businesses willing to adapt to this daunting times will be able to overcome the crisis. Whilst big companies do know that customer loyalty is a key part of the game, small businesses and franchises are arguably not fully aware of the advantages of using loyalty programs. Fidelizoo offers a platform to create customer loyalty programs in just 5 minutes, tailored to the business needs. In addition, fidelizoo provides busineses with tools to understand customer’s preferences and consumption habits while learning, reinforcing and rewarding loyalty.