About Manzaning (Urban Manzana SL)
-App Marketplace (transactional web GO LIVE jan’17)
-250 stores (groceries, fresh food, dry cleaners, florists…) + 5 Food Markets (60 stores).
-Available in Barcelona (pilot in Madrid).
How to Shop:
1. Choose the store/market
2. Select the products
3. (Optional) Chat with retailer
4. Schedule the delivery
Problem / Solution:
Retailer: lack of digitalization, aging clientele, competition of online players.
Customer: lack of time, traffic issues, time conciliation. Mistrust buying fresh food online.
Manzaning is the opportunity to capitalize online grocery sales for food markets and local retailers.
A transversal project of high economic impact where technology becomes the great facilitator allowing a fast escalability.
-Express deliveries (in less than 60 minutes) or scheduled in 1hr slots (up to 6 days before).
-Shipping costs vary depending on amount of the order.
-Free shipping on orders over 65€.
The Chat - Differential Advantadge:
For the customer: pre and post-sale tool.
For the retailer: loyalty tool.
For Manzaning: no need of personal shopper, increasing the profitability per order.
-Retailer: Comission + yearly fee
-Food Market: Comission + monthly fee
-Customer: Delivery. 0-6€, avg 3,5€. Cost depends on amount spent in order.
Positive Unit Economics. UNIT MARGIN PER ORDER 7€ (profitability 15%).
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