UWard is a Belgian startup that dreams to set a win-win solution between companies and their customers. Our society is overcrowded by ineffective, invasive and spam ad content. So we provide a powerful advertising and market research tool for brands, the main part of the money putted in the app by advertisers are redistributed to our users. By doing it, the advertising and marketing content is much more attractive and efficient. It's proven that by asking to a consumer his opinion about a product, ask him to find more information about a brand,... The consumer will be 80% more likely to remember the brand / product. And that's what the brands want.