Product Recognition Platform (PRP) is the smartest alternative to enhance the shopping search experience, through image recognition with an intelligent platform that retrieves product data in a fast and playful way for your consumer. The process involves four simple steps, from picture to purchase: 1. consumer opens the merchant’s app and takes a picture of the desired product 2. Based on the picture, the app finds the product and shows similar ones 3. Consumer views the results and selects the desired products 4. Consumer logs in and confirms the sale.