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Micro-Pivots: The Smartest Way to Outgrow the Competition Without Burning the Product
Startups are trained to protect their product like a castle under siege. Lock the gates. Narrow the attack surface. Don’t let unnecessary features sneak in through the side door. In highly saturated B2B markets, that fortress mentality feels safe—rational, even. The belief is that any step off the path is a step toward Frankenstein: a stitched-together product that tries to please everyone and satisfies no one. But what if the real ...
