ARfuture: Standardizing Human Identity in 3D

ARfuture is a technology company redefining the boundary between the physical and digital worlds. Specialized in the creation of hyper-realistic 3D clones, it has developed its own workflow that removes the main barriers of traditional volumetric capture:

• High production costs
  Conventional systems require specialized studios with multiple synchronized cameras, advanced lighting, and large storage capacities, significantly increasing costs.
• Complex infrastructure
  Volumetric capture demands dedicated spaces, rigid setups, and highly specialized equipment, limiting accessibility and scalability.
• Intensive and slow processing
  The volume of generated data is massive, requiring lengthy processes of cleanup, optimization, and reconstruction that depend on advanced hardware.
• Limitations in final quality
  Despite the investment, visual artifacts, noise, or reconstruction errors in certain areas are still common.
• Complex real-time integration
  Incorporating these assets into engines like Unity or Unreal has historically been difficult due to data size and lack of standardization.
• Limited animation flexibility
  Traditional volumetric models are not easily rigged, limiting their reuse and the creation of new animations.
• Dependence on capture environment
  Final quality depends on strictly controlled conditions: uniform lighting, specific wardrobe, and limited movement.
• Limited scalability
  Capturing multiple people, variations, or movements requires repeating costly processes, hindering mass adoption.

In response to this landscape, ARfuture introduces a disruptive solution: the creation of cinematic-quality digital avatars from simple videos captured with a smartphone.

This allows us to:

• Transform conventional video into optimized 3D meshes
• Apply automatic rigging to generate unlimited animations in under 2 minutes
• Drastically reduce costs, time, and technical complexity (from under €0.50 in gaming and below €50 in marketing)
• Directly integrate assets into video games, interactive environments, and marketing campaigns automatically
• Scale the production of digital clones without repeating captures or incurring additional costs

This approach opens the door to the mass adoption of digital characters in video games, marketing, immersive experiences, and virtual environments.

Currently, ARfuture is positioned around two high-growth strategic pillars:

Marketing and Branding: We are building the world’s first global library of digital celebrity bodies, enabling brands to scale their content exponentially. By decoupling a talent’s image from their physical presence, we reduce production costs by up to 80% and enable unprecedented brand ubiquity.

Entertainment and Gaming: We democratize digital protagonism. Thanks to our integration with engines like Unreal Engine and Unity, any user can become the main character of their favorite video games in seconds.

With a track record backed by international recognition (including ranking as the 6th best tech startup in the world in Shenzhen 2025 and awards from SeedRocket and BIME), ARfuture is not just creating content: it is defining the technological standard for connecting digital identities with third-party platforms. Trusted by companies such as Orange, Huawei, TVE, and Grefusa, ARfuture positions itself as a key strategic partner in the new economy of synthetic content and the spatial internet.

ARfuture is currently the company with the largest and most complete software ecosystem in the sector, and could even be considered one of the most advanced in its field worldwide.

With the launch of ARfuture Estudio, the company has enabled other businesses to record using its software autonomously, without the need for direct intervention from the ARfuture team. Nevertheless, all generated content is integrated and stored within its central library.

In parallel, negotiations are currently underway with Telefónica regarding the potential use of this technology. There has also been interest and preliminary discussions regarding a possible acquisition of the company by Telefónica, beyond the mere acquisition of the product.

In this context, it is especially important that the project continues to develop successfully, as the company’s strategic expansion and consolidation plans depend on it.

NOTICE: All investors participating in the round of ARfuture through Startupxplore will be able to obtain their own personalized avatar, developed with the company’s most advanced and up-to-date technology, for any use each investor deems appropriate.

Once the investment round has concluded, ARfuture will contact all participating partners to coordinate the creation and delivery of said avatar.