Beder is the tourism experience booking platform that was born from merging the concept of TripAdvisor with that of TikTok.

With Beder, users can search, book and decide what to see and do in any destination through short videos, adapting the experience to the social media generation and making it visual, entertaining and simple.

At Beder they know that it is not normal that we still have to book accommodation based on just a few images and text, or that users have to search for what to see and do in a destination by reading an infinite number of blogs or doing several Google searches, all of which makes for a complex and unpleasant experience. Users like to consume information in video, in a quick, easy and visual way, as TikTok, Instagram or Twitch have demonstrated in a convincing way, but the tourism sector has not yet adapted to the new reality.

In fact, more than 50% of Millennials and Generation-Z use TikTok and Instagram to search for information about their trips, as they love the visual content of these platforms, especially video, which is the format that generates the most interaction. However, they find that these platforms are not designed for travel or booking: they cannot make specific searches or browse content in a structured way, but rather content appears randomly and repetitively.

When users happen to find an attractive place, they cannot see reviews or check availability, see prices or book (these platforms are not aggregators, they do not have an offer!), so they end up having to write down the name of the place or experience and Google it. TikTok and Instagram create a poor and fragmented experience for the traveller.

Beder was born to solve the above: They offer the user the best experiences to live and do in any destination (tours, activities, accommodation, restaurants, attractions and places), through attractive content in the form of a short video generated by other users and in a structured way, with all the information you need to compare quickly and easily, and make a reservation.

This proposal is presented through two products:

• Sales oriented website, the beta website was launched on 7 March 2023, with a selection of experiences and content that makes life easy for the user (acquisition and conversion). In one month we have achieved over 12,000 visits, with 700 leads generated and 42 bookings.
  

• An app, launched in June 2022, that provides greater depth of content and many more features, such as planning and interaction with other users, for travellers who want a more complete experience, encouraging retention and repetition. More than 6,700 people already use the app.
  

To grow and generate a large amount of quality content, Beder leverages on becoming an ally for travel content creators. There are ≈90 million travel Instagramers in the world, and 90% of them can't monetise their content, as they don't have enough followers (<15,000 followers on Instagram and <50,000 on TikTok).

This generates great frustration for them, as they invest a lot of time in their passion, which is to travel and generate content, but they do not get any return. They are an under-served segment that we at Beder support to grow with them.

To become their allies, Beder rewards the creation of quality travel content through a Content Creators Fund, which rewards content based on the bookings, views and "likes" it generates. The network of more than 200 content creators already working with Beder generates a large amount of good quality content and serves as a go-to-market channel, with an indirect audience of several million followers.